Irati Tamarit from Spain is a distinguished floral designer known for her natural, organic style and meticulous craftsmanship. Deeply committed to sustainability, her work is characterised by emotional storytelling and the use of authentic, seasonal materials. Irati brings her artistic sensitivity and adaptability to every creation, making her a compelling representative of contemporary Spanish floral artistry.

‘My style is deeply rooted in nature; seasonal materials, organic shapes, and wild elements that feel authentic and spontaneous are at the heart of everything I create. Intricate structures and textures come together in my designs to tell stories or evoke feelings. Each arrangement is natural, emotional, and carefully crafted.’

‘Ideas usually start from a concept, a feeling, or perhaps a unique material that catches my attention. From there, the idea grows organically, layer by layer. Inspiration often comes from architecture, art, or even the fascinating people I encounter. A walk through the city always sparks something new - it’s simply one of my favourite activities.’

‘Currently, I'm drawn to the raw beauty of imperfect, wild vegetation – grass seeds, clematis, and vines capture my imagination. Seasonal flowers such as poppies and fritillarias also have a special appeal. Working with wood, cork, and seeds adds a tangible earthiness to my creations. Sustainability matters deeply to me and aligns with the ethos of the school I belong to. I always avoid floral foam, reduce plastic use, and opt for local, biodegradable materials whenever possible.’

‘One of the things I’m proudest of is my affiliation with the Escola de Disseny Floral. Although it’s not exactly a project itself, it’s allowed me to grow for nearly 15 years. Also, creating my company, Lola Flowers Barcelona, has been a rewarding challenge. It brings together floral talent for large-scale events, and it’s something I truly value.’

‘Participating in the World Cup Floral Art 2025 is exciting, humbling, and fills me with pride. Being selected to represent Spain is both a dream and a profound responsibility. It’s a chance to learn from the best, challenge myself, push my boundaries, and to showcase Spanish floral artistry on the global stage.’

‘If there's something that could help me stand out, it might be my adaptability and my ability to tell a story through flowers. I work well under pressure and always commit fully. Creating emotional, detailed work is what I love most – this, I feel, could make all the difference.’