Rodolfo Casati, Italy

‘To compete is to share beauty’
Floral artist Rodolfo Casati brings together four generations of horticultural heritage. His concept-driven approach is rooted in biology yet unbound by convention. He transforms unexpected materials and objects into elegant, transparent compositions. Committed to sustainability, Rudy's work encompasses both intimate designs and monumental installations, earning him a reputation as an inventive voice in contemporary floral design.

‘I tend not to follow predefined rules or standards. I love to experiment. Still, elegance, naturalness, and transparency often surface as a common thread in my work. Creating something that appears simple – but is never banal – is for me the most difficult and rewarding challenge.’

‘I observe everything. Lines, movement, tension... the energy that gives soul to things. Landscapes – the woods, the mountains, the sea – anything that can fascinate me. That fascination is where I begin. Every design starts from a concept. Expressing an idea, a mental image, through colour, materials – botanical or not – awakens curiosity and emotion. That’s the goal: to excite myself and the viewer.’

‘I have a deep affection for materials with personality. It’s not about commercial value; it’s about poetry. Sustainability? It's a popular word now, but it’s been important to me long before it became a trend. I love giving new life to what others discard – from garden clippings to un expected objects. Some of my favourite materials come straight from my own garden – zero kilometres, full of meaning.’

‘There’s great satisfaction when creativity flows into large-scale artistic projects and installations. I’m particularly fond of moments from places like Alden Biesen, Oxford, Chaumont-sur-Loire, Venaria Reale in Turin, Huis Ten Bosch, Myplant in Milan, and the schools – Minoprio, where I now teach, and Vea, Sikastone in China. Each of these has given me something unique.’

‘Floral design is more than a profession; it’s in my blood. I was born into a family of florists, gardeners, and horticulturists – four generations deep. I always knew what I wanted. After studying at the Minoprio School, and later Biology, I immersed myself in our family business while teaching, designing, and travelling. Whether I’m working with Sanremo Italian Style, at festivals, classrooms, or expos in Russia, Japan, or China, my focus stays the same: passion, emotion, structure, and soul.’

‘The World Cup is a powerful opportunity to test myself. I'm no longer the youngest, but that doesn’t matter. To compete is to share beauty. And in a world that has perhaps forgotten how to marvel at the simple things – like a flower – that beauty becomes even more essential. That’s how I want to stand out. Not with tricks or spectacle, but by creating moments of true emotion.’
RUDY (25)-300DPICMYK
error: Content is protected !!