International interest confirms FlowerTrials as top global event

With approximately 5,000 visitors from more than 90 countries, the edition of FlowerTrials 2025 emphatically positioned itself as the international platform for pot and bedding plants. Spread across central and southern Netherlands, professionals from the global floriculture sector toured the stands of 56 breeders to learn about innovations in plant genetics and new commercial concepts.

PerlaNova Breeding introduces cut hydrangea assortment through HiBreeding

During the FlowerTrials, HiBreeding presented a new range of cut hydrangeas developed in cooperation with breeder PerlaNova Breeding. With this, the platform expands its existing range of pot hydrangeas with genetics aimed at professional cut flower cultivation.

Amaryllis also conquers the garden: exotic blooms in spring

The amaryllis has been loved for years as a winter-flowering houseplant, but those who think this bulb belongs only on the windowsill will be deceived. The garden amaryllis - a strong outdoor variety - surprises in late spring with large, exotic looking flowers in rich colors. A striking appearance for both border and balcony.

Memory in Bloom: hands-on mourning flower arrangement workshop with Pascal Zijlmans

On Monday, June 30, 2025 Florazon Venlo organizes the hands-on workshop Memory in Bloom, especially for florists who want to learn more about mourning floral arrangements. Under the guidance of Pascal Zijlmans (Ambianze Bloem), participants will learn how to design floral arrangements for farewell and loss in a respectful and personal way.