Trendz/showUP is a trade fair for professionals in the retail sector in the field of home, gifts, and lifestyle. During the event, hundreds of brands and designers present their latest collections in categories such as home & living, gifts, stationery, kids, and design. Retailers and buyers visit the fair to gain inspiration, discover trends, and purchase new products.

The fair is the result of a collaboration between Trendz and showUP and together they form a large purchasing and inspiration platform where brands, designers, and retailers come together. In addition to the exhibition floor, there are also trend presentations and inspiration sessions.