Diny Bloem grew up among the azaleas of her father who was a grower and had a florist shop in Loenen on the Veluwe. Diny attended the vocational school in Velp and then trained as a recognized floral artist in Utrecht. After obtaining her master binder's diploma, Diny traveled the world as a freelance floral designer, stylist and consultant with top florists and hotels and worked times as manager of stores in Australia, Germany and Switzerland.In 1991 Diny opened her own Blomatelier; a unique combination of an atelier/gallery, store and International Florist Trainingcentre in the historical heart of Gouda. Here Diny makes unique floral creations for consumers and companies and for wedding, farewell and events. Furthermore, Diny is a Recognized European Juror for competitions in floral design.