Tulip Day Amsterdam kicks off the 2026 tulip season with a pick-your-own garden on Museumplein
On January 17, 2026, the annual Tulip Day will be held at Museumplein in Amsterdam. The Dutch Tulip Promotion Foundation (TPN) will traditionally open the tulip season with this event. A picking garden with 200,000 tulips will be created for the occasion. From 1 p.m., the public will be able to pick tulips free of charge. According to TPN chairman Arjan Smit, this year's theme is 'United in Bloom' [...].
Colored by Gerbera launches Gerbera Magazine
Colored by Gerbera launched the first edition of Gerbera Magazine on November 28, 2025. The magazine compiles information about trends, breeding, cultivation, and applications of gerberas, aimed at florists, growers, and retailers within the international floriculture sector. The publication focuses on sustainability in gerbera cultivation, including the use of LED lighting and other […]
'Always inspired by nature'
On the outskirts of Eersel lies Domein Oogenlust, a world where nature, craftsmanship and experience coincide. On the eight-hectare estate, nature forms both backdrop and starting point. But for visitors, the most striking features are the inspiring concept store (500m2) and the event location (900m2). Oogenlust is celebrating its 45th anniversary this year and is the life's work of Marcel and Monique van Dijk. Meanwhile, a new chapter has begun: son Wim took over the company on Oct. 30. We speak with Marcel van Dijk about signature, sustainability and the future of the trade.
Winter & Christmas inspiration
'The flowers have chosen me'
Norwegian florist Stein Are Hansen is outspoken in his opinions, committed to the floral profession and averse to lazy solutions. He advocates a model that re-establishes floral design in craftsmanship, sustainability and a businesslike approach. For his colleagues, he has a clear message: read the commission (giver) carefully, choose your own signature and dare to take the lead.
Dominant Christmas decorator
If you ask yourself what the most prevalent Christmas material is you would first think of pine greens and other traditional materials. Yet worldwide first place must surely be ceded to the poinsettia. Dominantly present, widely accepted as a Christmas symbol, and the most cultivated potted plant in the world.