Christian Ulrich's journey to the World Cup Floral Art 2025
In the latest episode of A Path to Floral Mastery, Decorum Plants & Flowers follows Christian Ulrich, a florist from Zug, Switzerland, who is working hard on his career in exclusive floral arrangements. Although he considers himself an underdog among experienced professionals, he does not let that stop him. His background and perseverance make him a striking name in the industry.
March 15, 2025: Tulip Day in Germany
The success of National Tulip Day in Amsterdam – annually on the third Saturday of January – does not go unnoticed abroad. On Saturday, March 15, the first edition of German Tulip Day will take place in Berlin, as the start of spring. Tulpen Promotie Nederland (TPN) is organizing, in collaboration with the Dutch embassy, a large tulip festival on Breitscheidplatz, next to the historic Gedächtniskirche.
Flower Council Holland Presents Shopper Research Results
In 2024, Flower Council Holland commissioned an extensive shopper survey in the Netherlands, Germany, France, and the United Kingdom. The study, conducted by Haystack Consulting, provides valuable insights into consumer purchase motivations and shopping preferences.
Bloem & Blad ceases after 46 years
After 46 years, the trade magazine Bloem & Blad will disappear from the market. The publisher has decided to stop because developments in the sector do not offer sufficient perspective to continue the magazine.
Decorum launches second episode of ‘A Path to Floral Mastery’
In the latest episode of A Path to Floral Mastery, Decorum Plants & Flowers follows the German floral artist Christopher Ernst in his preparation for the World Cup Floral Art 2025. Ernst is one of Germany's renowned florists and works daily on refined floral arrangements in Kindelbrück, a village that breathes craftsmanship and creativity.
Plantion and VBW present the Bloem-o-maat
More and more florists are looking for ways to expand their sales opportunities. With this innovative vending machine, the Bloem-o-maat, you can put your flowers and plants in the spotlight 24/7. A smart solution to serve customers even outside regular opening hours.