Trendz 2025: Inspiration and attention to sustainability

From 12 to 14 January, the Trendz trade fair took place in Gorinchem. This also marked the kick-off of the inspiration and purchasing season for spring, the first trend fair of the year.

Horticultural footprint event 

Greenhouse Sustainability is organizing the first Horticulture Footprint Event on March 13, 2025, at Op Hodenpijl in Schipluiden. This event focuses on the entire horticultural chain, including the floricultural sector, and addresses the theme of footprinting and environmental impact.

Decorum launches campaign surrounding World Cup Floral Art 2025

Decorum, the main sponsor of the World Cup Floral Art 2025, is launching a campaign surrounding this international floral art event. Under the motto "The best in the world work with the best in the world," Decorum highlights a participant in the championship each month.

Smithers-Oasis introduces new plant-based floral foam

During the IPM in Essen, Smithers-Oasis presented a new plant-based floral foam called OASIS® Renewal™ Floral Foam. One of the first samples was presented to Hanneke Frankema – European Champion of floral art – by Chris Martens – director of Smithers-Oasis BeNeLux. The introduction fits in with the trend towards more sustainable materials in the floral industry.

Dutch Lily Days 2025: Innovations and challenges take center stage

From June 3rd to 6th, 2025, the world of lilies will take center stage during the annual Dutch Lily Days. This event offers breeders, growers and traders the opportunity to meet and exchange knowledge about the latest trends and developments. The growing interest in double-flowered lilies will be one of the main topics of discussion.

'Back to the simplicity of nature'

Freelance florist Marion Hanenbergh has an impressive track record. In the 80s and 90s she had a flower shop in Zwolle, then she was a sales agent and co-owner of a wholesale business in accessories. After the sale in 2020, her old love for the flower trade resurfaced.

'Besides my vocational training in flowers, I am also a gardener. I find inspiration in beautiful flower borders, in wild flower fields, but also in a basket weaving course. Anyway, as with so many, nature in all seasons is my greatest source of inspiration. In my French house with a large wild garden and forest, I experience how you can live off-grid with everything that nature has to offer, rain for water, sun for electricity and wood for heat.'

'Returning to the simplicity of nature is also the trend I see. And that includes organically grown flowers. And although I prefer spring, it is also nice to warm up again by the wood stove at home after a brisk winter walk. Even in winter, I like to use as many natural materials from the forest or garden as possible. Making refined floral work such as twisting
a wreath or a festoon gives me enormous satisfaction and peace.
It makes me happy and it really fits with winter atmospheres.'