Shining star
At every wedding, the bride is the radiant star. She is the most beautiful of the day, with festive clothing, a beautiful hairstyle and make-up, and with flowers that seem to tell the story of a long and happy marriage.
Online masterclass Flower Crowns by Hitomi Gilliam
From May 16th to 18th, the internationally renowned floral designer Hitomi Gilliam will conduct a three-day online masterclass themed Ephemera: Creating One-of-a-kind Flower Crowns.
Keukenhof looks back on a radiant season
Keukenhof successfully concludes the 2025 season. Over 1.4 million visitors from all corners of the world enjoyed the colorful spring park between March 20 and May 11. Keukenhof was rated by visitors with a score of 8.7, a wonderful compliment for a colorful experience.
A Path to Floral Mastery – Claudia Tararache (Romania)
A florist with deep roots in her culture, driven by craftsmanship and emotion. Claudia works in her family's flower shop, Anturium Flowershop, which is also where her love for the profession began. When her husband first took her to the store, it felt like stepping into a fairy tale world. Since then, she has become an indispensable part of the company.
New campaign puts cut hydrangeas in the spotlight: ‘Iconic Flower, Iconic Floristry’
With the start of the new Hydrangea World promotion plan, the cut hydrangea is launching a campaign that directly appeals to florists: Iconic Flower, Iconic Floristry. The campaign runs from 2025 to 2027 and aims to inspire florists to distinguish themselves with cut hydrangeas. The kick-off will take place in May.
Flower Council Holland Introduces Supervisory Board and Renewed Governance Model
From February 2025, Flower Council Holland will operate with a new governance structure. With the introduction of a Supervisory Board alongside the Executive Board and the College of Experts, a clear separation has been made between supervision, strategy, and execution. This innovation should ensure sharper responsibilities and a better balance between the interests of the sector and the implementation of the marketing strategy.