Shelter, Freeze, Fight, Pioneer

‘How not to waste a good crisis’ has been chosen as the motto for the zeitgeist of 2024. People have very different reactions to this turbulent time full of changes and crises. They fight, take cover, freeze, or pioneer. Or a combination of these. A Green Sector style trend is linked to each of these four value trends.

Innovation as a path to the future

Dutch Design Week (DDW) is renowned for its groundbreaking concepts and innovative designs. This year, florists, alumni of Yuverta Bloem, groen & styling Den Bosch, are participating in this inspiring setting. The school, together with these talented florists, has seized the opportunity to demonstrate how innovation can transform the floristry profession.

Cyclamen in the spotlight: Charming cold frog

To discover which plants can manage with little energy, it is good to look at what was cultivated at the beginning of the twentieth century. At this time, everything was grown in very moderately heated greenhouses. A charming beauty that immediately catches the eye is the cyclamen. Because of its low heat requirement, it immediately scores some points on the sustainability ladder.

‘Floral art can be ready-to-wear, but also haute couture’

Danish florist Dan Xavier lives in Skanderborg in the lake district of Central Jutland. In September, his store Fuldt Flor moved to a new, larger location, also in Skanderborg. 'My dream for the near future is actually to 'simply' be successful with my store.'

‘The magic I feel between the walls of Chaumont Castle’

In the castle halls of Domaine de Chaumont-sur-Loire, a number of renowned florists have created and presented beautiful arrangements on the spot, ranging from very classic to very daring. In addition to the French floral designers Frédéric Dupré, Charline Pritscaloff, Julian Paris, Dylan Decamp and students from the École Nationale des Fleuristes de Paris, the Danish Berit Skjøttgaard Laursen was invited to participate. We spoke with her and with Dylan Decamp and Julian Paris about how the special history of the castle inspired atmospheric arrangements.

Winter tinted

In November, the transition from autumn to winter begins. Yet autumn does not give way so easily, it seems as if the leaves on trees and shrubs color later every year. But at the end of November, winter really makes its entrance.