Pure Perfection Passion Show
The Pure Perfection Passion Show took place on Wednesday and Thursday during the IPM Essen, which was held from January 28 to 31 in Messe Essen. Four international designers presented their floral works: Hanneke Frankema from the Netherlands, Tom de Houwer from Belgium, Iza Tkaczyk from Poland and Krisztian Kövér from Hungary.
Spring Fever
The IPM Essen trade fair presented the “Spring Fever” stage shows on January 28 and 29. These shows were performed by the winners of the German Floristry Championship: Josef Dirr, Lena Hartmann, and Jennifer Mühlbauer.
Trendz 2025: Inspiration and attention to sustainability
From 12 to 14 January, the Trendz trade fair took place in Gorinchem. This also marked the kick-off of the inspiration and purchasing season for spring, the first trend fair of the year.
Horticultural footprint event
Greenhouse Sustainability is organizing the first Horticulture Footprint Event on March 13, 2025, at Op Hodenpijl in Schipluiden. This event focuses on the entire horticultural chain, including the floricultural sector, and addresses the theme of footprinting and environmental impact.
Decorum launches campaign surrounding World Cup Floral Art 2025
Decorum, the main sponsor of the World Cup Floral Art 2025, is launching a campaign surrounding this international floral art event. Under the motto "The best in the world work with the best in the world," Decorum highlights a participant in the championship each month.
Smithers-Oasis introduces new plant-based floral foam
During the IPM in Essen, Smithers-Oasis presented a new plant-based floral foam called OASIS® Renewal™ Floral Foam. One of the first samples was presented to Hanneke Frankema – European Champion of floral art – by Chris Martens – director of Smithers-Oasis BeNeLux. The introduction fits in with the trend towards more sustainable materials in the floral industry.