Own tulip for singer Yves Berendse

A unique, custom flower for Yves Berendse: a red, double tulip. The singer, who had his major breakthrough this past year with hit singles such as 'Terug in de tijd' and 'Alleen met jou', personally selected the new tulip. The flower was presented by the Dutch tulip growers (TPN) to mark the start of the cut tulip season, which in 2025 has the theme 'Celebrating a party'. The official name of the new tulip is: Tulipa 'Yves Berendse' and will be immortalized in the International Cultivar Register of Tulip Names.

Sustainability in bloom at Together2Grow

Together2Grow, the grower of more than 25 high-quality Alstroemeria varieties within Decorum, is further expanding its sustainable initiatives with the introduction of recycled sleeves.

Worldwide floral splendor in the Netherlands

In August 2025, the Netherlands will become the epicenter of floral art during the World Cup Floral Art, a prestigious international competition for florists. Bram Rijkers of the industry association VBW provides insights into the preparations and the importance of this event for the sector.

Houseplant Top 10

The Intratuin garden center chain is launching a Houseplant Top 10 for 2025. Also great for inspiration!

DPK Floral Magazine is now also available online!

From January 2025, DPK Floral Magazine will also be available online! With this, we are responding to the desire of many readers to be able to read the magazine digitally and in multiple languages. The digital version makes it possible to share news faster and more extensively, offers space for more photos of arrangements, simplifies the search for specific editions or arrangements, and offers access to even more content.

The flower industry

Recently, media attention has been drawn to a report in a French newspaper about an eleven-year-old girl who died as a result of pesticide exposure her mother experienced years ago while working with flowers.