A celebration of flowers
With great pleasure and dedication, we have put together this special edition of DPK Floral Magazine for the World Cup Floral Art. We are pleased and proud to present the World Cup Floral Art 2025 Edition, packed with fascinating and inspiring articles. What to expect. A brief preview.
An important highlight of this special edition is the presentation of all participating designers. In our "Meet the Participants" article series, you will find interviews with all 24 World Cup participants, accompanied by beautiful visual impressions of their floral artworks. This way you can discover whose work appeals to you the most.
Verder presenteren we ‘Masterpieces Reimagined’, waarin bloemsierkunstenaars Hanneke Frankema en Max van de Sluis de beroemde geschilderde bloemstillevens uit de Nederlandse Gouden Eeuw tot leven brengen met prachtige en inspirerende hedendaagse arrangementen. Masterpieces Reimagined is een ode aan bloemsierkunst, waarin geschiedenis en innovatie samenkomen.
Finally, we offer an exclusive behind-the-scenes look at GROWTH! the theatrical floral life show by Hanneke Frankema, European champion floral designer, which takes place during the final night. Here, too, sustainability is the focus. This new experience in floral design promises to be an adventurous journey full of innovation, emotion and flowers.
In addition to the free magazine available at the venue, this special World Cup Floral Art 2025 edition is also available online through our website, as are all other editions of DPK Floral Magazine Magazine. In addition, the online magazine is available in multiple languages, making it accessible worldwide. Visit dpkfloralmagazine.com regularly for the latest news!
Together with all visitors, we are eagerly looking forward to the exciting denouement of the Floral Art World Cup. I wish all participants the best of luck and in a few days we will find out who will win the coveted title of Floral Art World Champion in the coming years.
We will be on site for the next few days, so feel free to stop by and get acquainted!
Anita Meuleman, Editor-in-Chief
Gábor Nagy in new episode 'A Path to Floral Mastery'
The sixth episode of A Path to Floral Mastery is all about Hungarian floral designer Gábor Nagy. In the idyllic setting of the National Botanical Garden of Hungary, Nagy talks about his extraordinary path to the top of international floral design.
International interest confirms FlowerTrials as top global event
With approximately 5,000 visitors from more than 90 countries, the edition of FlowerTrials 2025 emphatically positioned itself as the international platform for pot and bedding plants. Spread across central and southern Netherlands, professionals from the global floriculture sector toured the stands of 56 breeders to learn about innovations in plant genetics and new commercial concepts.
PerlaNova Breeding introduces cut hydrangea assortment through HiBreeding
During the FlowerTrials, HiBreeding presented a new range of cut hydrangeas developed in cooperation with breeder PerlaNova Breeding. With this, the platform expands its existing range of pot hydrangeas with genetics aimed at professional cut flower cultivation.
Amaryllis also conquers the garden: exotic blooms in spring
The amaryllis has been loved for years as a winter-flowering houseplant, but those who think this bulb belongs only on the windowsill will be deceived. The garden amaryllis - a strong outdoor variety - surprises in late spring with large, exotic looking flowers in rich colors. A striking appearance for both border and balcony.
Memory in Bloom: hands-on mourning flower arrangement workshop with Pascal Zijlmans
On Monday, June 30, 2025 Florazon Venlo organizes the hands-on workshop Memory in Bloom, especially for florists who want to learn more about mourning floral arrangements. Under the guidance of Pascal Zijlmans (Ambianze Bloem), participants will learn how to design floral arrangements for farewell and loss in a respectful and personal way.