For Iris van Werkhoven, even after years of working in the industry, the love for flowers has never waned. 'Through flowers I can translate my feelings.
They bring atmosphere, tell stories, and give space to thoughts and associations. As soon as I work with flowers, my motivation comes naturally: it's my profession, and my passion.'

'I get my inspiration from nature, which continues to surprise with shapes, colors and textures. I also follow a wide range of interior designers, artists, botanical illustrators and green stylists through social media. My algorithm - nothing but pretty pictures - feeds my creative process daily.'

'I think autumn is the most beautiful season of the year. The rich, warm hues, the play of light and shadow and the color saturation in nature appeal to me enormously. I like simplicity - less is more - and therefore often work with few types of flowers within an arrangement. Repetition and rhythm bring tranquility and strength to floral arrangements. Simplicity, but in multitude.'

'I like to work with whatever the season has to offer at the time in terms of seasonal materials such as hanging Amaranthus, grasses, berries and tendrils - also beautiful in their transience. Locally and internationally, I signal more attention to texture, impermanence and natural form. Less austere, more character. That is also my signature.