Balancing technical precision with artistic intuition, Do Hyun Lee from the Republic of Korea has developed a distinctive floral language rooted in repetition, rhythm, and structure. Known for his refined decorative techniques and sensitivity to natural materials, he draws inspiration from everyday life - transforming simple architectural and landscape impressions into thoughtful, sustainable designs. His commitment to environmental responsibility is not a trend, but a foundational principle in both his creative and professional practice.

'My signature style lies in the decorative techniques created through the repetitive use of specific materials. It's a method that allows me to explore rhythm and structure within a natural framework, and it gives my work a sense of cohesion and clarity.'

'Inspiration often comes from the most ordinary things I encounter in daily life - architecture, landscapes, simple forms in my surroundings. I reflect on how I can translate those images into floral designs, always using natural materials. That connection between the seen world and what I create is essential to how I develop my ideas.'

'Recently, I've been working a lot with a combination of potted plants and cut flowers. Sustainability isn't something extra - it's something we must integrate naturally into our practice as floral designers. As someone who works with nature, I believe that environmental consciousness should be a given.'

'One of the proudest moments in my career so far has been winning second place at the 2024 Korea Cup. It gave me a sense of recognition for the work I've put in and encouraged me to challenge myself further.'

'Being able to participate in the World Cup is truly an honor. It's a rare opportunity to represent my country and to stand alongside so many talented floral designers from all over the world.'

'My focus is to approach each assignment with respect for the host country's culture and to stay true to the themes we receive. I believe that attitude is reflected in the result. My strongest qualities as a floral designer are my quick decision-making and technical skills. Under pressure or when time constraints, those abilities allow me to stay focused and perform. With that focus and skill, I hope to distinguish myself in the competition.'