'Always inspired by nature'
On the outskirts of Eersel lies Domein Oogenlust, a world where nature, craftsmanship and experience coincide. On the eight-hectare estate, nature forms both backdrop and starting point. But for visitors, the most striking features are the inspiring concept store (500m2) and the event location (900m2). Oogenlust is celebrating its 45th anniversary this year and is the life's work of Marcel and Monique van Dijk. Meanwhile, a new chapter has begun: son Wim took over the company on Oct. 30. We speak with Marcel van Dijk about signature, sustainability and the future of the trade.
'There are still tremendous opportunities'
After more than two decades at the helm of Smithers-Oasis Benelux, Chris Martens is stepping down as managing director. A great moment for a candid conversation about innovation, sustainability, his love for the flower business and the people who create it.
'Curating down to the smallest detail is essential'
At 's Zomers Flowers - Botanical Warehouse, the Rotterdam company of Michael Swier and René Jongeneel, their world of flowers, objects, fragrances and installations comes together in one spacious store with bindery and a botanical café. 's Zomers has been a household name for more than three decades; on June 3, 2024, they celebrated their 30th anniversary. They started in Van Oldenbarneveltstraat and moved to their current location in De Hofbogen in 2019. The studio organizes and provides decoration projects on location; the store is a daily vibrant place.
Round and round we go
For the first time prominently in Hall 5, the German Florists Association (FDF) presented an inspiring meeting place created for professionals in the floral industry during IPM Essen. The legendary rotating stage is rightly the centerpiece, with a number of inspiring flower shows by international and German top florists daily. But not only the stage revolves: circles and round (flower) shapes also play a major role in the arrangements.
Inspiring flower shows during IPM
The German Florists Association (FDF) organized daily flower shows in Hall 5 during the IPM Essen trade fair. The event took place from January 28 to 31 at Messe Essen. FDF created a meeting place for professionals in the floral industry, called FDF World, where trends and ideas were presented. These were developed by FDF art director Manfred Hoffmann and floral designer Oliver Ferchland.
Love is in the air
During the IPM Essen trade fair, the demo show "Love is in the air" took place, focusing on bridal floral work. This show was held on January 28 and 29 on the rotating stage in Hall 5.