‘The World Cup participation was a fairly spontaneous action’

After winning the selection round, floral designer Melissa Smedes may represent the Netherlands during the Fleurop Interflora World Cup on September 7, 8 and 9 in Manchester, England. Who is Melissa, what inspires her and how will she, as one of the youngest participants, approach the competition. A conversation with this ambitious florist on the eve of the competition.

The ultimate bridal flower

The lily of the valley has all the assets to be the ultimate bridal flower. First of all, it is spotlessly pure white, traditionally the color of virginity. And then there is the freshness and the irresistibly delicious scent. A more practical aspect is its availability in May, the bridal month par excellence.

What nature gives us

Amidst all the midwinter decorations, you sometimes wonder what it would be like if nothing came from a heated greenhouse, if it had to be local, seasonal. Then you look around and discover materials that may be somewhat underexposed. This makes it all a little less colorful, but no less fascinating.