‘Pure emotion captured in a period of time’

For florist Max van de Sluis, spring is one of the most beautiful moments of the year. 'A lot happens. Different plants and flowers emerge, everything gets color in the garden and nature, and above all, life becomes warmer and more pleasant.'

‘All this is pure emotion, and also captured in a period of time. I then try to incorporate that into my floral arrangements. That means sometimes working with a lot of color, so that an explosion is, as it were, depicted in an arrangement. And at other times I will opt for the subdued transformation from dead nature to the new and fresh green as it sprouts in the spring.’

'It is particularly intriguing and inspiring every year. The spring season has so much to offer. Just think in terms of colors from warm to cold - each color palette represents its own emotions and pure beauty.'

'Ranunculus really give the feeling of spring'

Floral designer Marcel van der Haar likes to work with parrot and French tulips in the spring. ‘I also think ranunculus really give the feeling of spring.’

'What I like to show in my arrangements is the changing of the seasons. I then incorporate dead winter materials such as dried grasses. These are then, as it were, slowly displaced in my arrangements by the colorful spring flowers that herald the next season.'

‘Besides the fact that I really enjoy working stylistically, I mainly prefer to present products as naturally as possible in my arrangements. Nature is therefore my greatest source of inspiration. I also see at trade fairs that many honest materials in natural colors are slowly being used again – although colorful counterparts can always be found.’

'As a car enthusiast, I can also be very inspired by a beautifully designed car, piece of furniture or building. It is important to look around you carefully, wherever you are – then the inspiration will come naturally.'

A joy to give as a gift

In the spring, there are many special days in which flowers play an important role. Valentine's Day is not over yet or the florist is already responding to International Women's Day, Easter and Mother's Day. Birthdays, births and weddings also ask for a festive flowery gift.

Winter tinted

In November, the transition from autumn to winter begins. Yet autumn does not give way so easily, it seems as if the leaves on trees and shrubs color later every year. But at the end of November, winter really makes its entrance.

‘All the cogs are turning again’

Florist Franka Roenhorst always practices her work with extreme passion. ‘From this passion I also participate in competitions, so I am currently in the run-up to the Dutch Floral Art Championship that will take place in January.’

‘I find the real challenge for myself in the preparation for a competition or, as now, in making winter-tinted arrangements for this magazine. In it I can completely let myself go, come up with new things, test materials, look for new techniques and create something special with them. I get new inspiration from this, all the gears start running again.’

‘In my search for colors that suit winter but are not standard, I worked with materials in red, salmon, orange, and pink in three arrangements. These colors clearly show the warmth of autumn and also that the transition to the winter and Christmas period is now beginning.’

'For example, in my arrangements, I have already used the poinsettia, Euphorbia 'Autumn Leaves', which has a beautiful salmon hue. And, as a nod to Christmas, I have added accents with Nobilis branches.'

Sparkling Christmas

Whether you opt for an expressive eye-catcher or a rustic and understated Christmas arrangement: Christmas in 2023 sparkles! Perhaps it has to do with the zeitgeist, which makes people crave cosiness, a beautifully decorated table, a warm home. A spectacular eye-catcher in the store is therefore highly recommended. The enchantment that belongs to Christmas begins with a few eye-catchers in the flower shop.