Sustainability is more than just a buzzword

There is no doubt that our sector has come under heavy fire lately in terms of sustainability. At the beginning of October, the news broke: 'Florist's work in France proves fatal: first link between pesticides and child's death demonstrated'. Shortly afterwards, the municipality of Zutphen appeared in the press: 'On the initiative of the Party for the Animals, the municipality no longer gives flowers as gifts because a majority of the municipal council believes they are not sustainable.'