Brueren and Van Aalst Claim Titles in a Strong Field

The 2026 Dutch Floral Art Championship took place on March 9 and 10 during the Floreda trade fair at Plantion in Ede. Eight professionals and seven young talents competed against each other in a two-day competition featuring five assignments. In the Professionals category, the title went to Joyce Brueren. Gerrit van Aalst won in the Young Talents category. They will represent the Netherlands at the European Floral Art Championship in 2027.

Sustainability is more than just a buzzword

There is no doubt that our sector has come under heavy fire lately in terms of sustainability. At the beginning of October, the news broke: 'Florist's work in France proves fatal: first link between pesticides and child's death demonstrated'. Shortly afterwards, the municipality of Zutphen appeared in the press: 'On the initiative of the Party for the Animals, the municipality no longer gives flowers as gifts because a majority of the municipal council believes they are not sustainable.'