Flower Council Holland

Flower Council Holland has been active for decades in marketing communications of flowers and plants with a focus on the consumer. In the Netherlands known for campaigns such as Flowers love people and Kerstboom eruit, kamerplant erin.We are also active in Germany, France and the United Kingdom to stimulate demand for flowers and plants. We are expanding our activities to a national or regional approach in Europe. Our team consists of some 20 creative marketing and communication specialists and support professionals.
Location: Beechavenue 8, 1119 PT Schiphol-Rijk, Netherlands

Flower Council Holland Blogs

Group photo BBH Board and Supervisory Board.

Flower Council Holland introduces Supervisory Board and revamped governance model

As of February 2025, Flower Council Holland is operating with a new governance structure. With the introduction of a Supervisory Board ...
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Consumer expects concrete action from ornamental plant industry on sustainability

The ornamental horticulture industry is facing a more discerning consumer with clear expectations for sustainability. ...
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Green Industry Trends 2026: How the zeitgeist influences consumer behavior

The world is changing rapidly and becoming increasingly complex. This brings uncertainty, leading consumers to seek ...
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Unexpected Encounter: A surreal twist in flowers and plants

The world around us is increasingly dynamic and unpredictable. This translates into the trend Unexpected Encounter, ...
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Orbit Revive: Retrofuturism in flowers and plants

Technological progress and nostalgia come together in the trend Orbit Revive. As we prepare for a future ...
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Intriguing Decor: The Power of Warmth and Color in Ornamental Horticulture

While the world seems to be getting harder and more distant, the need for warmth, softness and connection is growing. ...
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