Plants & Flowers Foundation Holland

Flower Council Holland has been active for decades in marketing communications for flowers and plants, focusing on the consumer. In the Netherlands, it is known for campaigns such as 'Flowers love people' and 'Christmas tree out, houseplant in'.We are also active in Germany, France, and the United Kingdom to stimulate the demand for flowers and plants. We are expanding our activities to a national or regional approach in Europe. Our team consists of approximately 20 creative marketing and communication specialists and supporting professionals.
Location: Beechavenue 8, 1119 PT Schiphol-Rijk, Netherlands

Plants & Flowers Foundation Holland Blogs

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Flower Council Holland Introduces Supervisory Board and Renewed Governance Model

From February 2025, Flower Council Holland will operate with a new governance structure. With the introduction of a Supervisory Board …
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Consumer expects concrete action from the floriculture sector on sustainability

The floriculture sector is facing a more critical consumer, who expresses clear expectations in the field of sustainability.…
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Green Sector Trends 2026: How the zeitgeist influences consumer behavior

The world is changing rapidly and becoming increasingly complex. This brings uncertainty, causing consumers to search …
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Unexpected Encounter: A surrealistic twist in flowers and plants

The world around us is increasingly dynamic and unpredictable. This translates into the Unexpected Encounter trend, …
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Orbit Revive: Retrofuturism in flowers and plants

Technological advancement and nostalgia converge in the Orbit Revive trend. As we prepare for a future...
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Intriguing Decor: The Power of Warmth and Color in Floriculture

As the world seems to become increasingly harsh and distant, the need for warmth, softness, and connection grows. …
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