Danish florist Dan Xavier lives in Skanderborg in the lake district of Central Jutland. In September, his store Fuldt Flor moved to a new, larger location, also in Skanderborg. 'My dream for the near future is actually to 'simply' be successful with my store.'

To discover which plants can manage with little energy, it is good to look at what was cultivated at the beginning of the twentieth century. At this time, everything was grown in very moderately heated greenhouses. A charming beauty that immediately catches the eye is the cyclamen. Because of its low heat requirement, it immediately scores some points on the sustainability ladder.

Dutch Design Week (DDW) is renowned for its groundbreaking concepts and innovative designs. This year, florists, alumni of Yuverta Bloem, groen & styling Den Bosch, are participating in this inspiring setting. The school, together with these talented florists, has seized the opportunity to demonstrate how innovation can transform the floristry profession.

‘How not to waste a good crisis’ has been chosen as the motto for the zeitgeist of 2024. People have very different reactions to this turbulent time full of changes and crises. They fight, take cover, freeze, or pioneer. Or a combination of these. A Green Sector style trend is linked to each of these four value trends.

In the castle halls of Domaine de Chaumont-sur-Loire, a number of renowned florists have created and presented beautiful arrangements on the spot, ranging from very classic to very daring. In addition to the French floral designers Frédéric Dupré, Charline Pritscaloff, Julian Paris, Dylan Decamp and students from the École Nationale des Fleuristes de Paris, the Danish Berit Skjøttgaard Laursen was invited to participate. We spoke with her and with Dylan Decamp and Julian Paris about how the special history of the castle inspired atmospheric arrangements.