A certain understatement cannot be denied to the Dahlia. She comes across as simple, happy and not too complicated. But that designation is a bit too modest. Looking at her application and diversity of appearances, you could say she is one of the stars of late summer.

Floral artist Franca Logan-van den Berk is originally from the Netherlands from where, via Canada and England, she ended up in New Zealand where she has been living for the past eighteen years. She still speaks Dutch well but prefers the English language for answering the interview questions. Her passion for the trade is undeniable: "Flowers are my livelihood and also my hobby.

How are floral and green stylists dealing with the future? Rethinking the future is the inspiring name of the trend event organized at mbo Curio Breda on April 18. 'A good event is like a good book: it leaves you with memories that last a lifetime.' And so it happened.

From May 20 to 25, the beautiful Italian Amalfi Coast was the
setting for the prestigious workshop La Bella Vita. Here Per Benjamin, Max van de Sluis and Vincenzo Antonuccio presented an
international floral wedding and event experience in floral art.

As many as sixteen floral designers from around the globe traveled to Singapore at the invitation of the organization to compete from Aug. 3-5 for the Floral Windows to the World Championship (FWWC) competition, part of the Singapore Garden Festival. FWWC, after a six-year hiatus, returned this year in a revamped live format.

MBO Green Design students from Zone College proudly presented their creations at an inspiring show, showcasing colorful wearables and bouquets.

With farewell flower arrangements, a florist can create significant added value during a funeral. On the initiative of VBW, Smithers-Oasis and Groothandelscentrum Plantion, the Funeral Event was held in Ede on March 5. During the event the focus was on various new trends that are playing in the funeral world. For example, the natural burial ground is on the rise, coffins are increasingly taking the place of traditional coffins and there is increasing demand for urn decorations.