Contents

DPK Floral Magazine

Specials

Pook_Baarn_2025_0053
Shining star

At every wedding, the bride is the radiant star. She is the most beautiful of the day, with festive clothing, a beautiful hairstyle and make-up, and with flowers that seem to tell the story of a long and happy marriage.

RM-DPK-Ilona Oostenveld-03-002
Summer power

We've already had a taste of it this spring: summer. And what is particularly striking about those first beautiful summer days is the power that this brings about. Not only in nature, which literally explodes, but also in people. Everyone seems more cheerful, lively, and full of energy.

Articles

<i class='fa fa-lock' aria-hidden='true'></i> Bonte Zomer
Colorful Summer

Colour thinking is one of the most important professional skills aspects for a florist. What colours do you see at a particular occasion or in a particular space? Or what do you combine with a particular type of person. Choosing colours usually happens intuitively. And that's a good thing.

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‘My strength lies mainly in the use of color’

Floral stylist Franka Roenhorst (34) became Dutch Floral Art champion in January 2024. Together with her partner Hans Zijlstra, she runs flower shop Bloemstylist Hans Zijlstra in Groningen. She is currently preparing intensively for the World Cup Floral Art, which will take place in The Hague in August 2024 and in which she will represent the Netherlands. Her participation in the World Cup is a major milestone in Franka's career, a personal dream come true.

AM Menno Kroon 7504050002
'It is five past twelve for the flower industry'
'Good entrepreneurship starts with calculating,' says florist Menno Kroon (64). He has had his business, Atelier Menno Kroon Amsterdam, for 34 years now. 'Your shop must be an experience. And you achieve that through feeling, craftsmanship, and paying close attention to what is happening around you.'
AM-7501001147-IPM25- Christopher Ernst
'Distinctiveness lies mainly in the choice of materials'

Christopher Ernst is a passionate floral artist who tells stories, seeks connection, and prioritizes ethics through his work. He is also the German participant in the World Championship of Floral Art. For Ernst, participation in the World Championship is a lifelong dream come true. He owns two flower shops in smaller German cities, but his specialty is decorating events, including the large German garden shows, the Gartenschauen.

Designers in this edition

Sjacco Gerritsen

'Follow your feeling, make a translation'

Florist Sjacco Gerritsen is happy about the summer. 'The theme summer is great! When winter is over…

Ilona Oostenveld

'Beauty lies in the moment'

Florist and master binder Ilona Oostenveld runs her studio with heart and soul. ‘After having a shop for years …

Hanneke_Frankema

'Mistakes are really a No Go!'

Floral designer Hanneke Frankema always aims for the perfect detail when creating bridal work. ‘Of course, you should always …

Claire van der Velden

'Mono is trend. The purer, the better'

‘My love for flowers started when I was a little girl,’ says florist Claire van der Velden. ‘That passion …’

Johan Martens

‘Flowers are an experience’

'There is nothing like the beauty of flowers in their purest form,' says floral designer Johan Martens. ...

Max van de Sluis

'Compared to nature, I remain a student'

‘Inspiration is everywhere,’ says floral designer Max van de Sluis, ‘but for me, nature remains the most important source...’

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