'This will be something completely different. I never wanted to do a demonstration where I simply walk on stage, place flowers, and talk about how I made it. I would love it if the people left the show thinking, 'Wow, I've never seen anything like this before in the flower world.' With these enthusiastic words, European Champion of Floral Art, Hanneke Frankema, introduced her upcoming floral show, "GROWTH!", set to take place during the World Cup Floral Art final in August at the World Forum in The Hague.
Nicolaus Peters, an acclaimed floral designer from Germany, rose to international acclaim by winning the prestigious Interflora World Cup in 2023. His journey to the top of the floral art world was not without obstacles, but Nicolaus showed perseverance, passion, and dedication to his craft.
From August 28 to 31, the World Forum in The Hague will be buzzing with creativity and passion for flowers as it hosts the World Cup Floral Art 2025. Alongside the championship, a dynamic program of events will welcome visitors from across the globe. Organizers Bram Rijkers and Marco Maasse, representing VBW and Florint respectively, highlight that the biggest challenge lies in using this event as a powerful and inspiring platform for the entire floral industry.
In an era when sustainability is becoming increasingly important, floral designer Max van de Sluis looks back to the past to find inspiration for the future. Reflecting on insights from his recently published book, Sustainable Floral Design, he candidly shares his personal experiences, practical insights, and explains why sustainability primarily offers a creative opportunity for the art of floral design.
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