'The three style trends Deep, Real and Ease are united by one guiding principle: be responsible and connected in your dealings with nature and optimistic about the future. This adds to the party atmosphere and leads to creative impulses, craft techniques and creations with new materials,' says Annetta Palmisano, trend expert at Stilbüro bora.herke.palmisano.
Essential for success
The three style trends Deep, Real and Ease provide a clear framework for putting together a relevant assortment that matches consumer demand. Colors and presentation are essential for success.
With the right color choices, such as the nine main colors and eight micro-color themes per style trend, there are plenty of opportunities to keep the presentations and store fresh and inspiring. This ensures that the Christmas collection remains attractive and current. Surprising customers with innovative, sustainable and festive products can help make the most of the holiday season.
Deep - calm and reflection
Style trend Deep is all about creating a calm and reflective atmosphere. Nature plays a leading role in this, with an emphasis on traditional techniques and natural materials. Think of decorations reminiscent of the flow of water or clouds, with colors such as night blue, soft eggshell tones and alabaster white with a warm feel. Dark metallic tones such as matte silver or gold give a subtle festive effect. Materials such as wood, ceramics, glass and metal, as well as new material creations, mostly appear in their authentic natural colors.
This style trend fits perfectly with consumers who want to transform their homes into cozy, serene environments during the winter months. Products such as handmade ornaments, soothing lights and natural materials fit right in.
Real - durable and functional
Within the Real style trend, durability and practicality take center stage. Consumers are increasingly looking for products that last while contributing to a sustainable lifestyle. Minimalist designs with a modern look fit this need perfectly. Colors such as festive green, wood and soft beige tones reinforce the feeling of sustainability and nature connection.
The trend creates a remarkable variety of materials, from recycled aluminum or wood to glass and ceramics with innovative glazes and composite materials. Waste becomes a valuable raw material.
Colors such as bottle green, wood tones, orange-red, saffron and gray reinforce the sense of sustainability and nature connection.
Flower stores can capitalize on this trend by choosing products that are not only aesthetically pleasing, but also functional and made from sustainable materials. Consider reusable party decorations, recycled Christmas decorations and eco-friendly packaging.
Ease - creative and playful
The Ease style trend brings playfulness and creativity to the holiday season. Unconventional designs and unexpected material choices create a cheerful and surprising atmosphere. This style trend is all about experimenting with vibrant colors that make the festive setting light and airy
such as lemon yellow and plum, combined with soft nuances of sky blue or denim, as well as deep, dark tones such as moss, sea green or cherry.
Textile inspiration is particularly strong here: experiments with embroidery, floating threads or patchwork lead to new applications. Durable materials from leftover fabric or yarn and innovative 3D knitting techniques combine craftsmanship and digital design possibilities. Materials such as glass, paper or ceramics are creatively processed and combined. This results in surprising surfaces and textures that invite touch.
Ease offers the opportunity to offer products that give traditional Christmas decorations a new, fresh look. Think creative ornaments, imaginative Christmas tree decorations and innovative use of materials that will surprise and inspire customers.
CONTACT
DPK Floral Magazine
is published by
TPK Media & Events BV
Netherlands
+31 46 481 86 00
mail@dpkfloralmagazine.com
Chamber of Commerce 59599081
VAT NL853562672B01
© TPK Media & Events BV 2025. All rights reserved.