Spring outlook
During each Floral Fundamentals photo shoot, ambassadors are invited to create seasonal arrangements that reflect their daily practice. For this series, the focus was on spring work that is commercially applicable to a variety of markets. In doing so, we deliberately looked at differences in approach between countries. These differences are not only visible in the choice of materials and use of color, but also in form, structure, and decorativeness. The arrangements show how diverse the interpretation of "spring" can be.
Bridal bouquet
For this bridal bouquet, Holmen worked on a frame with a border of skeletonized leaves. Some leaves have been shaped and woven through the bouquet, creating movement. Syringa forms the floral starting point and gives the work a soft springtime feel.
Norwegian composition
Mariann Holmen's first bouquet shows a distinctly Norwegian approach. By leaving plenty of space between the flowers, each element is given its own place. Viburnum, Nerine, and lisianthus are hand-tied into a calm, balanced composition.
Commercial
Reka Kurtos deliberately chose a combination of Hyacinthus, Syringa, and roses, complemented with colored Asparagus ferns and branches. The arrangement has a clear structure and is highly commercial, tailored to the Irish market, where there is high demand for this type of bouquet. The choice of materials and color scheme make the work accessible and widely applicable.
Sustainable
This design shows that nothing is wasted. Hyacinthus and Eryngium are combined with branches, with each leaf being used deliberately. Attention to the use of materials and efficiency is characteristic of this approach.
Classic spring
Helen Jamieson presents a classic British spring bouquet that she also sells in her shop. By working with two main colors and a combination of Hyacinthus, Syringa, Bouvardia, and Lisianthus, she creates a familiar, commercial, and recognizable image.