'A good viewer can signal a lot'

Czech artist Přemysl Hytych, Prem for short, is not a typical florist but connects all kinds of design in his work. "I work with people, with designers and environments, and try to bring all of this together in my work.

'Flowers should speak'

Atmosphere maker Frederiek van Pamel, works intensively with flowers, plants and decoration for interiors, gardens and parties. 'Atmosphere and perception are two key words for me. Nowadays we are fed by social media and everything that can be seen optically. You can't just put something down: people want more.'

'My team is really mˋn safety net'

With sixteen top participants in the starting blocks, the battle for the European Cup for Florists could finally get underway after more than two years. Our Dutch candidate was one of the favorites from the start in Katowice, Poland: and she fulfilled this promise in full. Hanneke Frankema is European Flower Arranging Champion 2022!

'The bar is always high'

Moniek Vanden Berghe has been at the top of the European florist scene for many years now. Every year at the big events such as Fleuramour there is a beautiful presentation by her hand and recently at the Floralien in Ghent she showed a monumental floral work inspired by the Mystic Lamb of the brothers Van Eyck. A pleasant conversation.