‘Flowers must speak’

Atmosphere creator Frederiek van Pamel, works intensively with flowers, plants and decoration for interiors, gardens and parties. 'Atmosphere and experience are two key words for me. We are currently fed by social media and everything that can be seen on the phone. You can't just put something down: people want more.'

'My team is really my safety net'

With sixteen top participants in the starting blocks, the battle for the European Cup for florists could finally commence after more than two years. Our Dutch candidate was one of the favorites from the start in Katowice, Poland, and she fully lived up to this promise. Hanneke Frankema is the European Floral Arrangement Champion 2022!

‘The bar is always high’

Moniek Vanden Berghe has been at the top of the European floristry world for many years. At major events such as Fleuramour, there is a beautiful presentation of her work to be seen every year, and recently at the Ghent Floralies she showed a monumental floral work inspired by the Lamb of God by the Van Eyck brothers. A pleasant conversation.