Innovation as a path to the future

Dutch Design Week (DDW) is renowned for its groundbreaking concepts and innovative designs. This year, florists, alumni of Yuverta Bloem, groen & styling Den Bosch, are participating in this inspiring setting. The school, together with these talented florists, has seized the opportunity to demonstrate how innovation can transform the floristry profession.

'The flower profession remains one big voyage of discovery'

What passion for the profession, what youthful enthusiasm. Esther Weijenberg, at the age of 25, has already built up an impressive resume. And continues to make her mark, with surprising arrangements and challenging competitions. Including the title of Dutch Champion Floristry for Juniors and soon the participation in the European Championship. Holland's glory.