Innovation as a path to the future

Dutch Design Week (DDW) is known for its groundbreaking concepts and innovative designs. This year florists, former students of Yuverta Bloem, groen & styling Den Bosch, are part of this inspiring setting. Together with these talented florists, the school has seized the opportunity to show how innovation can change the floral profession.

'The floral profession remains one big voyage of discovery'

What passion for the profession, what young enthusiasm. At 25 years old, Esther Weijenberg has already built an impressive resume. And continues to push the envelope, with surprising arrangements and challenging competitions. Including the title Dutch Champion Floristry for juniors and soon the participation in the European Championships. Dutch glory.