Start of new Kalanchoe campaign: 'Wedding Time' central to online promotion

This week saw the launch of the first campaign within the revamped promotional strategy for Kalanchoe. Under the new pay-off 'Kalanchoe - part of life', the central theme is 'Wedding Time'. With inspiring images and targeted online campaigns, the Kalanchoe is positioned as a contemporary and versatile plant. The campaign offers new promotional opportunities for growers, buyers and florists.