Start of new Kalanchoe campaign: ‘Wedding Time’ central to online promotion

This week, the first campaign has started within the renewed promotion strategy for Kalanchoe. Under the new pay-off ‘Kalanchoe – part of life’, the theme ‘Wedding Time’ is central. With inspiring images and targeted online campaigns, the Kalanchoe is positioned as a contemporary and versatile plant. The campaign offers new promotional opportunities for growers, buyers and florists.