Brueren and Van Aalst Claim Titles in a Strong Field

The 2026 Dutch Floral Art Championship took place on March 9 and 10 during the Floreda trade fair at Plantion in Ede. Eight professionals and seven young talents competed against each other in a two-day competition featuring five assignments. In the Professionals category, the title went to Joyce Brueren. Gerrit van Aalst won in the Young Talents category. They will represent the Netherlands at the European Floral Art Championship in 2027.

“You have to dare to choose your own style”

Tiffany van Lenten’s career began as it does for many florists: with a part-time job at a flower shop. As a teenager, she got her start in the business through her stepfather’s nursery. She accompanied him to events, helped out wherever she could, and soon discovered that she loved working with her hands. “I’ve always been creative. In school, I was still torn between working with children, animals, or flowers, but flowers won out pretty quickly.”

“Flowers and plants already have perfect proportions by nature”

With three decades of experience in the floral industry, Krisztián Kövér is a well-established name in Hungarian and international floral art. As a master florist, floral designer, and instructor, he has practiced many different aspects of the craft, from floristry and event decoration to international demonstrations and teaching. Through his brand, Botanic Art, he brings together creative work, professional collaboration, and education into a single cohesive vision. His work is characterized by tranquility, natural proportions, and the belief that flowers should be given the space to be themselves.

The Art of Design

With his book *The Art of Design*, Belgian floral designer Tomas de Bruyne takes the art of floristry to the next level. While much of the professional literature focuses solely on technique, this work delves deeper into the psychology behind design. The book serves as a guide for experienced floral designers who want to understand the “why” behind a successful arrangement.

Design as a total experience

What happens when you take floral design out of the traditional workshop setting and place it in an environment where everything comes together? With that question as their starting point, Sam and Anna developed the Mallorca Wedding Experience: not a training session, but a carefully crafted holistic experience where design, setting, and collaboration come together.

Flowers, snow, ice, and creativity

Leading florists Max van de Sluis and Per Benjamin often collaborate on major international projects. Recently, they held their fourth masterclass at the ICEhotel in Jukkasjärvi, Swedish Lapland. Over the course of the event, thirty participants created decorations using snow, ice, and fresh flowers.