Selected by DPK
DPK Floral Magazine Each issue highlights the most beautiful and innovative new products: from flowers to retail concepts.
Flowers Tell Stories
Not a traditional flower show, but a Flower Hall that invites visitors to reflect on abundance, the power of nature, and the meaning of authenticity. At the Landesgartenschau in Bad Nenndorf, master florist and decorator Rieke Rahlfes tells a story about life through four floral chapters. She has been an ambassador for FM Group for many years, and the company is providing her with the necessary materials for this event. “People rarely remember every single flower, but they do remember the feeling a space evokes.”
The Origin of Fynbos from South Africa
Anyone who works with a Protea, Serruria, or Leucadendron is essentially working with a piece of South Africa. Virtually all known fynbos species originate in the Cape Floristic Region, one of the most species-rich plant regions in the world. The combination of poor, sandy soils, dry summers, wet winters, and natural wildfires creates unique conditions here.
The Resilient Lily: A Story to Pass On
Customers usually choose a lily because of its color, flower shape, or fragrance. But behind every stem lies a development process that can sometimes take more than ten years. Breeders, bulb growers, researchers, and growers have been working together all this time toward a single goal: the resilient lily. Not only beautiful, but also better prepared for the challenges of the future.
“Through my designs, I want to tell a story.”
Master florist Ahti Lyra from Estonia sees floral arrangements as much more than just decorative objects. To him, every design tells a story, inspired by the nature, culture, and symbolism of his homeland. “I like to create work that looks effortless and simple.”
“Design is understanding why something needs to exist.”
Tomas De Bruyne began his career as a florist and went on to become an internationally renowned floral designer, author, educator, and keynote speaker. His work has taken him to prestigious events, luxury weddings, and international projects around the world, for clients who view design as a strategic asset that enhances the overall experience.