“You can’t sell what isn’t listed”
According to floral designer Hanneke Frankema, large floral arrangements can also be quite commercial. When she still had a shop in Friesland, she also sold large-scale arrangements. These immediately caught the eye in the storefront window or on a display table. Not every customer has the space or the budget for them, but that’s precisely why Frankema placed smaller “brothers and sisters” next to them: more accessible versions with the same design language.
That principle recurs in her fall series. A large object featuring 3D-printed maple leaves is paired with compact counterparts on a simpler base. Lanterns appear as striking focal points as well as in a smaller size. The frames created with a 3D pen are also available in maxi and mini versions. The technique and material appearance remain recognizable, while the size, number of flowers, and production time vary.
The process requires preparation, but according to Frankema, it also offers commercial potential. Reusable frames and bases can be mass-produced during quiet hours and refilled later. In her store, she sold the small versions individually and as sets. The large pieces drew customers in during the presentation; the smaller objects made the pieces accessible to a range of budgets and spaces. Her experience: “In some cases, volume really does mean profit.”
Floating Autumn
The base of this arrangement consists of a wooden plank to which five lampshades are attached. The wooden legs make it appear as if the plank is “floating.” The lampshades were filled with coiled grasses. A bird has even built its nest here—which remained among the lampshades after the eggs hatched. The inverted lampshades are filled with Oasis and arranged with, among other things: Dahlia ‘Hapet Harmony,’ Epidendrum, Phalaenopsis, Tillandsia, poppy seed pods, Sempervivum, wild marjoram, and Lagurus ovatus (hare’s tail).
A Radiant Fall
The base of this radiant fall arrangement is a plastic Christmas ornament. A hole was drilled into it, and legs were attached to the ornament. This immediately creates a watertight base. The ornament is covered with various types and colors of glass beads. Finally, the arrangement was finished with flowers whose colors complement the vase, such as Phalaenopsis ‘Altena’, Allium senescens, Phlox ‘Butterfly’, and Passiflora.
Mushrooms
These beautiful tree stumps are wrapped in floral wire and feature a candle holder and a candle. The arrangement is finished with preserved mushrooms. A small dish filled with Oasis has been placed in the center. Materials used include Dahlia ‘Hapet Harmony,’ Orlaya ‘White Finch,’ and Phalaenopsis.
Pine cones
This vintage lampshade is lined with Oasis Sec, which was secured with polyurethane foam. The arrangement was created using Banksia and pinecones. Interspersed among them are wooden candlesticks with yellow candles and small glass tubes. Other materials used include Heliopsis ‘Red Shades’ and Lavatera.
On a standard—
Joyce combines five dried Heliconia into one large arrangement. She arranged beautiful flowers in between them. “It could easily be a cool bridal bouquet, but I hung this one on a stand.” Materials used include: Heliconia ‘She Kong,’ Phalaenopsis ‘Exclusivo Pikachu,’ Phalaenopsis ‘Crème,’ Tillandsia, clematis fluff, Sarracenia, and Physalis skeleton.