Claudia Tararache, Romania

‘Texture is key: I love exploring contrasts’
With a design language rooted in structure, texture, and expressive clarity, Romanian floral designer Claudia Tararache creates compositions that unite technical precision with emotional depth. Her work is marked by strong, harmonious forms, innovative wire constructions, and a distinctive sensitivity to rhythm and contrast. Claudia’s background includes advanced studies with Gregor Lersch and active involvement in the Romanian floral community, where she continues to refine and share her unique artistic voice.

‘Decorative, detailed, and highly structured – that’s how I would describe my floral design. I enjoy creating strong com positions that feel natural and harmonious, with colour transitions and layered textures that give depth to the work. I love using wirework and mechanical structures, not just for technical reasons but because they allow me to push creative limits while keeping elegance and balance in my designs.’

‘Nature is my constant source of in spiration. I love its raw beauty, the irregular surfaces, the structure of bark, the rhythm of roots and branches. My process often begins with a feeling or a single visual fragment. From there, it gradually becomes a concept. Each material has its role. I usually start with sketches, test mechanical possibilities, and try to build a dialogue between precision and natural movement.’

‘Sustainability matters in my work. I prefer reusable mechanics and biodegradable elements whenever I can. Right now, I enjoy combining strong structural materials with delicate floral elements. Branches, bark, and moss bring authenticity and texture; flowers with curved stems add rhythm and gentle movement. I’m especially fond of Vanda orchids – their richness, texture, and how they command attention without overpowering the composition. I often choose transparent containers or wire constructions to let space and air play a role in the design. Texture is key: I love exploring contrasts – soft and coarse, fluid, and stable.’

‘One of the projects I hold dear is completing the International Master Florist+ programme with Gregor Lersch. It was both transformative and affirming – he’s taught me how to translate emotion into form. Preparing to represent Romania at the World Cup has also been a defining process. Even before the competition begins, it’s already challenged and strengthened me, both creatively and personally.’

‘I see the World Cup as a turning point. It’s a chance to test limits, grow, and stay true to my vision. My strength lies in how I use texture, rhythm, and emotional clarity to let each flower speak. I want to create designs that are not only seen, but genuinely felt – and that’s what I’m working towards.’
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