Tomas de Bruyne specializes in the architectural and conceptual design of floral spaces. His work has included royal weddings and major international events, such as the Olympic Games. His book *The Art of Design* was officially launched on April 12 during the RSVP Gala Awards ceremony in London, where he was also honored with the Favorite Floral Designer Award.
De Bruyne’s core philosophy is that a design already exists in its entirety before a single flower is involved. It takes shape in the designer’s thoughts and feelings about a space. The focus shifts from the physical act of creation to determining the need: what does this specific place require at this unique moment? This approach makes the book interesting for professionals who have long since mastered the basic skills and are seeking artistic depth.
: Culture, Scale, and Environment Drawing on impressive projects in Europe, India, and the Middle East, De Bruyne illustrates how culture, scale, and environment shape the final result. The works on display are powerful in their simplicity; they enhance the space by offering what the site demands. These international projects demonstrate that consistency in quality stems from a keen eye for the essence, regardless of the installation’s scale.
One fascinating aspect of the book is the role of “flow.” De Bruyne describes this as a state of mind in which decisions are made effortlessly. In large-scale projects, this translates into managing processes based on direction and trust, rather than strict control.
Experience Ultimately, it all comes down to the viewer’s subconscious reaction. Visitors rarely analyze a floral arrangement from a technical standpoint; they respond purely to the experience. Elements such as flow and rhythm, scale, and contrast determine whether a design simply “feels right” or truly resonates with the viewer. The Art of Design is an invitation to take a fresh look at the floral industry.
The hardcover book has 256 pages and can be ordered at www.theartofdesign.be for €79.50.
