With a thoughtful and intuitive approach, Franka Roenhors blends versatility with sensitivity in her floral work. Known for her balanced compositions and openness to experimentation, she navigates between seasonality, sustainability, and personal expression. Her designs reflect an ongoing search for originality while remaining firmly rooted in pure aesthetics and craftsmanship.

‘I wouldn't say I have a very recognisable style. What I do enjoy is working with rounded forms and harmonious colour combi nations. My work is versatile – I love experimenting with different materials, techniques, and colour schemes. Each new creation arises from this exploration, allowing something unique and fresh every time.’

‘Inspiration can come from anywhere. I'm always observant of my surroundings and nowadays frequently browse online for inspiration. I'm especially attentive to shapes, materials, and colours. Even something simple like an outfit someone is wearing can spark an idea. Once an idea takes hold, I initially develop it in my mind, visualising clearly, and then, if possible, I sketch it out on paper.’

‘I prefer to focus on what's seasonally available. Every season offers something beautiful, and naturally, I have certain seasonal preferences. With techniques, I'm continually exploring – often using familiar methods but experimenting with new materials, colours, or bases. This process challenges me to constantly improve and refine my style, helping me understand better what resonates with me and what doesn’t.’

‘Sustainability plays an important role, especially as a shop owner. In competitions, I genuinely try to remain conscious about my material choices. I dislike buying materials simply for the sake of it – particularly for competitions. Naturally, thorough testing is necessary, but I make sure to reuse materials whenever possible.’

‘I'm especially proud of recent projects that I've been able to undertake independently, under my own name. Often my work has been in collaboration with my partner, Hans Zijlstra, or linked to our shared business. Being personally invited as Franka feels incredibly validating – it recognises my individual identity and contributions. I hope many more beautiful projects will follow.’

‘Representing the Netherlands at the World Cup makes me extremely proud – especially since it's taking place in our own country. Having previously experienced Hans representing the Netherlands at the World Championship in America, it's truly amazing now to share this experience again, but with reversed roles.’

‘Ultimately, I'll do my very best, staying true to myself and my strengths. Handling pressure well and maintaining good oversight are qualities I trust, although competition nerves can always surprise me. Most importantly, I'll be authentically Franka – that’s how I believe I can truly stand out.’