Een bloemenfeest
Met veel plezier en toewijding hebben we deze speciale editie van DPK Floral Magazine voor de World Cup Floral Art samengesteld. We zijn verheugd en trots om de World Cup Floral Art 2025 Edition te presenteren, boordevol fascinerende en inspirerende artikelen. Wat kunt u verwachten? Een korte preview.
Een belangrijk hoogtepunt van deze speciale editie is de presentatie van alle deelnemende ontwerpers. In onze artikelenreeks ‘Maak kennis met de deelnemers’ vindt u interviews met alle 24 deelnemers aan de World Cup, vergezeld van prachtige visuele impressies van hun bloemkunstwerken. Zo kunt u ontdekken wiens werk u het meest aanspreekt.
Verder presenteren we ‘Masterpieces Reimagined’, waarin bloemsierkunstenaars Hanneke Frankema en Max van de Sluis de beroemde geschilderde bloemstillevens uit de Nederlandse Gouden Eeuw tot leven brengen met prachtige en inspirerende hedendaagse arrangementen. Masterpieces Reimagined is een ode aan bloemsierkunst, waarin geschiedenis en innovatie samenkomen.
Tot slot bieden we een exclusief kijkje achter de schermen van GROWTH! de theatrale bloemenliveshow van Hanneke Frankema, Europees kampioen bloemsierkunst, die tijdens de finaleavond plaatsvindt. Ook hier staat duurzaamheid centraal. Deze nieuwe ervaring in bloemsierkunst belooft een avontuurlijke reis te worden vol innovatie, emotie en bloemen.
Naast het gratis magazine dat op de locatie verkrijgbaar is, is deze speciale World Cup Floral Art 2025-editie ook online beschikbaar via onze website, net als alle andere edities van DPK Floral Magazine. Bovendien is het online magazine beschikbaar in meerdere talen, waardoor het wereldwijd toegankelijk is. Bezoek dpkfloralmagazine.com regelmatig voor het laatste nieuws!
Samen met alle bezoekers kijken we reikhalzend uit naar de spannende ontknoping van de World Cup Floral Art. Ik wens alle deelnemers veel succes en over een paar dagen zullen we ontdekken wie de komende jaren de felbegeerde titel van Floral Art World Champion in de wacht mag slepen.
We zijn de komende dagen ter plaatse, dus kom gerust even langs om kennis te maken!
Anita Meuleman, Hoofdredacteur
‘True creativity lives in the risk’
The floral work of Jenny Ingrum from the US boldly blurs the lines between floristry and fine art. With an intuitive approach, she creates emotionally resonant pieces grounded in technical mastery and expressive form. Known for her fearless use of custom-built structures and sustainable mechanics, Jenny inspires through her teaching, large-scale installations, and global collaborations – making her a vibrant and forward-thinking voice in contemporary floral design.
‘My signature style is sculptural, intuitive, and unapologetically bold. I work at the intersection of floristry and art – pushing boundaries with custom-built arma tures, contemporary mechanics, and emotionally charged color stories. My work is grounded in technical precision, but I always leave room for wildness, emotion, and something unexpected.’
‘I’m inspired by everything that feels alive with energy – architecture, philosophy, movement, music, and the natural tension between softness and structure. I sketch, I write, I build. Sometimes I destroy what I’ve made and begin again – because true creativity lives in the risk.’
‘Right now, I’m drawn to branches, twisted forms, and botanicals that bring un expected textures – things that root, sprout, or curl around a shape. My techniques lean into sustainable mechanics – using reusable structures, creating living armatures that support both design and regeneration. I want my work to feel alive long after the last petal drops.’
‘I’m incredibly proud of my Bouquet Workshop Tour 2024 & ‘25, where I travel across the U.S. teaching florists how to push their creativity while mastering technical skills. Competing in South Korea and Manchester to represent the US has been massively inspirational and educational leading into this competition. Building an online community where I’m able to reach beyond my borders and share my view on modern floristry has been one of the most meaningful projects in my career. Local large-scale floral installations for raising awareness of floral design and its importance to humanity – those are the works that stretch me and make a difference.’
‘The World Cup is the most extraordinary platform in our industry. To represent the United States again – this time in The Hague, in The Netherlands – is both an honor and a challenge I welcome with open arms. It’s a space where the limits of design are tested, where cultures and craftsmanship collide, and where innovation is celebrated. Preparing for it demands not only technical mastery, but mental resilience and artistic conviction. I wouldn’t want to be anywhere else.’
‘I plan to win by being fully myself – by designing with conviction, risk, and emo tional resonance. I create unapologetically – and that will be my edge.’
‘For me, flowers are a language’
Powerful in scale and rich in emotion, the floral work of Olena Driuchan from Ukraine is driven by meaning and connection. With a distinct talent for transforming flowers into visual narratives, she combines expressive design with a keen sensitivity to context, often creating installations that speak to the heart as much as the eye. Her use of seasonal, natural materials further enhances her approach to floral artistry.
‘I enjoy working with large-scale forms and creating installations. Expressive and emotional – that’s how I would characterise my signature style. I want my floral work to go beyond decoration; it should speak, resonate, and convey something meaningful. It’s not just about beauty – it’s about it’s about capturing the eye and touching something in the viewer.’
‘Nature and people are my greatest sources of inspiration. I love creating designs tailored to specific individual requests or special occasions and then seeing how they respond to the outcome. That moment of connection is what drives me. I always try to build a story into my arrangements – for me, flowers are a language.’
‘Right now, I find myself leaning towards seasonal flowers and natural materials. I try to source locally and prioritise eco-friendly options whenever I can.’
‘Among recent projects, the installations I created for Arteflorando in Leverano, Italy and Fleuramour in Belgium stand out. These festivals allowed me to work on a larger scale and communicate my vision to a broader, international audience. That kind of exposure – and interaction – is invaluable.’
‘Taking part in the World Cup is very meaningful for me. It’s not just a personal milestone; it’s a way to represent Ukrainian floristry at a global level. Our country has been through so much. And yet, despite the war, we continue to create, to grow, and to inspire. I want people to see that – to feel that.’
‘My approach for the World Cup is very simple: I want to express myself as authentic as possible. I’ll focus on doing what I do best. I believe my strength lies in the sincerity of my work, in its emotional depth, and in the way I use flowers to tell stories. That’s what makes my voice unique.’
‘Being mindful of our environment is essential’
The Swiss floral designer Christian Ulrich is known for his distinctive blend of wild elegance and global sensitivity. With an eye for earthy textures and rich cultural details, he creates designs that feel both poetic and personal. Christian is deeply committed to sustainability. This, along with his ability to combine artistic expression with thoughtful design, makes him a powerful voice in contemporary floral design.
‘Organic elegance with a worldly soul – that’s the essence of what I create. My floral designs are lush and alive, reflecting natural landscapes and infused with thoughtful details inspired by global traditions. I aim for every piece to tell a story. There’s a balance between earthy textures, soulful colour palettes, and intentional cultural touches. That’s how I bring meaningful, elevated beauty into the world. If I had to define it, my signature style is ‘wild extravagance’.’
‘Working with flowers every day is a joy. Through my craft, I try to turn vision into reality – where creativity meets precision, and where love and life’s most cherished moments are celebrate through blooms. Flowers speak the language of love. With each design, I try to weave a visual narrative that feels personal, poetic, timeless, and always sustainable.’
‘Inspiration flows from nature’s beauty, the richness of cultures, and the stories I encounter through travel. Every bloom I select, every event I design, carries with it a connection to the earth, a respect for tradition, and a deep sense of global wonder. I don’t just arrange flowers – I build experiences that resonate.’
‘Sustainability plays a key role in everything I do. In today’s world, being mindful of our environment is not optional – it’s essential. I strive to use locally sourced flowers and eco-friendly materials in my work. This approach not only supports my values but enhances the events I create. It’s about taking responsibility while still delivering beauty.’
‘Each event is approached through a careful play of colour, texture, and form. I design floral arrangements that capture the unique mood and style of every occasion – whether it’s a bouquet, a ceremonial arch, or a table setting. Harmony and emotion guide my decisions.’
‘What fills me with pride isn’t a single highlight or award. It’s the happiness of my customers when they feel understood and celebrated. That’s what drives me. Being a florist is more than a profession for me – it’s a calling. Every project is a testament to passion and perseverance.’
‘If I can show my work honestly, express my design philosophy, and demonstrate a sustainable approach to floral art – and if that speaks to others – then I’ve achieved something meaningful. In that con nection, I’ve already won.’
‘Creating emotional, detailed work is what I love most’
Irati Tamarit from Spain is a distinguished floral designer known for her natural, organic style and meticulous craftsmanship. Deeply committed to sustainability, her work is characterised by emotional storytelling and the use of authentic, seasonal materials. Irati brings her artistic sensitivity and adaptability to every creation, making her a compelling representative of contemporary Spanish floral artistry.
‘My style is deeply rooted in nature; seasonal materials, organic shapes, and wild elements that feel authentic and spontaneous are at the heart of everything I create. Intricate structures and textures come together in my designs to tell stories or evoke feelings. Each arrangement is natural, emotional, and carefully crafted.’
‘Ideas usually start from a concept, a feeling, or perhaps a unique material that catches my attention. From there, the idea grows organically, layer by layer. Inspiration often comes from architecture, art, or even the fascinating people I encounter. A walk through the city always sparks something new – it’s simply one of my favourite activities.’
‘Currently, I’m drawn to the raw beauty of imperfect, wild vegetation – grass seeds, clematis, and vines capture my imagination. Seasonal flowers such as poppies and fritillarias also have a special appeal. Working with wood, cork, and seeds adds a tangible earthiness to my creations. Sustainability matters deeply to me and aligns with the ethos of the school I belong to. I always avoid floral foam, reduce plastic use, and opt for local, biodegradable materials whenever possible.’
‘One of the things I’m proudest of is my affiliation with the Escola de Disseny Floral. Although it’s not exactly a project itself, it’s allowed me to grow for nearly 15 years. Also, creating my company, Lola Flowers Barcelona, has been a rewarding challenge. It brings together floral talent for large-scale events, and it’s something I truly value.’
‘Participating in the World Cup Floral Art 2025 is exciting, humbling, and fills me with pride. Being selected to represent Spain is both a dream and a profound responsibility. It’s a chance to learn from the best, challenge myself, push my boundaries, and to showcase Spanish floral artistry on the global stage.’
‘If there’s something that could help me stand out, it might be my adaptability and my ability to tell a story through flowers. I work well under pressure and always commit fully. Creating emotional, detailed work is what I love most – this, I feel, could make all the difference.’
‘Setting clear goals is simply my way of life’
Karmen Kovač Resnik from Slovenia is renowned for her thoughtful and harmonious floral compositions, reflecting her connection with nature and seasonal rhythms. Her professional approach combines a genuine love for natural materials with artistry, resulting in arrangements that elegantly balance tradition and creativity. Her artistic vision, coupled with a determined and goal-oriented mindset, underscores her distinctive identity as a floral designer.
‘I spend my days immersed in nature, creating Biedermeier bouquets at the flower shop, where I work. Natural materials and the gentle hues found outdoors inspire my arrangements, reflecting the changing beauty of each season. Come December, I joyfully embrace glitter and sparkling tones, although deep down, I hold a special affection for the traditional reds dictated by the floral world during the festive period.’
‘Social media is a constant source of inspiration for me. It’s remarkable how many talented florists there are around the globe, offering endless possibilities for growth and creativity. I particularly admire Hanneke Frankema; she is extraordinary in her ability to weave a consistent, breath-taking narrative through each creation, which resonates deeply with my appreciation for interconnected and thoughtful floral designs.’
‘Nature generously provides my primary materials – there is nothing more satisfying than working with what the earth offers us naturally. At this moment, my favourite blooms are the majestic peonies; to me, they truly are the queens of the floral kingdom. Alongside these, I adore using cheerful sunflowers and seasonal greenery, like wheat and various ears of corn, blending textures and colours harmoniously.’
‘My proudest achievement in this artistic journey so far has been winning the national flower competition. That moment remains deeply special to me, representing recognition and validation of my passion and commitment to floral artistry.’
‘Participating in this World Championship is without a doubt the pinnacle of my career as a florist. Being part of such a prestigious event is both humbling and exhilarating. I am fully aware of the fierce competition ahead, knowing that my fellow contestants are among the most skilled floral artists in the world. But I am determined; emotional stubbornness defines me. Setting clear goals and seeing them through, no matter the obstacles, is simply my way of life. I always persist and find a path forward, even when success doesn’t come easily at first. This determination fuels my passion, and it will guide me as I give my absolute best in this incredible contest.’