‘Texture is key: I love exploring contrasts’

With a design language rooted in structure, texture, and expressive clarity, Romanian floral designer Claudia Tararache creates compositions that unite technical precision with emotional depth. Her work is marked by strong, harmonious forms, innovative wire constructions, and a distinctive sensitivity to rhythm and contrast. Claudia’s background includes advanced studies with Gregor Lersch and active involvement in the Romanian floral community, where she continues to refine and share her unique artistic voice.

‘Decorative, detailed, and highly structured – that’s how I would describe my floral design. I enjoy creating strong com positions that feel natural and harmonious, with colour transitions and layered textures that give depth to the work. I love using wirework and mechanical structures, not just for technical reasons but because they allow me to push creative limits while keeping elegance and balance in my designs.’

‘Nature is my constant source of in spiration. I love its raw beauty, the irregular surfaces, the structure of bark, the rhythm of roots and branches. My process often begins with a feeling or a single visual fragment. From there, it gradually becomes a concept. Each material has its role. I usually start with sketches, test mechanical possibilities, and try to build a dialogue between precision and natural movement.’

‘Sustainability matters in my work. I prefer reusable mechanics and biodegradable elements whenever I can. Right now, I enjoy combining strong structural materials with delicate floral elements. Branches, bark, and moss bring authenticity and texture; flowers with curved stems add rhythm and gentle movement. I’m especially fond of Vanda orchids – their richness, texture, and how they command attention without overpowering the composition. I often choose transparent containers or wire constructions to let space and air play a role in the design. Texture is key: I love exploring contrasts – soft and coarse, fluid, and stable.’

‘One of the projects I hold dear is completing the International Master Florist+ programme with Gregor Lersch. It was both transformative and affirming – he’s taught me how to translate emotion into form. Preparing to represent Romania at the World Cup has also been a defining process. Even before the competition begins, it’s already challenged and strengthened me, both creatively and personally.’

‘I see the World Cup as a turning point. It’s a chance to test limits, grow, and stay true to my vision. My strength lies in how I use texture, rhythm, and emotional clarity to let each flower speak. I want to create designs that are not only seen, but genuinely felt – and that’s what I’m working towards.’

‘Environmental consciousness should be a given’

Balancing technical precision with artistic intuition, Do Hyun Lee from the Republic of Korea has developed a distinctive floral language rooted in repetition, rhythm, and structure. Known for his refined decorative techniques and sensitivity to natural materials, he draws inspiration from everyday life – transforming simple architectural and landscape impressions into thoughtful, sustainable designs. His commitment to environmental responsibility is not a trend, but a foundational principle in both his creative and professional practice.

‘My signature style lies in the decorative techniques created through the repetitive use of specific materials. It’s a method that allows me to explore rhythm and structure within a natural framework, and it gives my work a sense of cohesion and clarity.’

‘Inspiration often comes from the most ordinary things I encounter in daily life – architecture, landscapes, simple forms in my surroundings. I reflect on how I can translate those images into floral designs, always using natural materials. That connection between the seen world and what I create is essential to how I develop my ideas.’

‘Recently, I’ve been working a lot with a combination of potted plants and cut flowers. Sustainability isn’t something extra – it’s something we must integrate naturally into our practice as floral designers. As someone who works with nature, I believe that environmental consciousness should be a given.’

‘One of the proudest moments in my career so far has been winning second place at the 2024 Korea Cup. It gave me a sense of recognition for the work I’ve put in and encouraged me to challenge myself further.’

‘Being able to participate in the World Cup is truly an honour. It’s a rare opportunity to represent my country and to stand alongside so many talented floral designers from all over the world.’

‘My focus is to approach each assignment with respect for the host country’s culture and to stay true to the themes we receive. I believe that attitude is reflected in the result. My strongest qualities as a floral designer are my quick decision-making and technical skills. Under pressure or when time constraints, those abilities allow me to stay focused and perform. With that focus and skill, I hope to distinguish myself in the competition.’

‘The whole journey has already brought so much joy’

With a passion for sculptural forms and a unique sensitivity to artistic materials, Tomasz Kuczyński from Poland brings a distinctive voice to contemporary floral design. He’s known for his thoughtful integration of diverse textures such as clay, wax, and handmade paper. Beyond his creative practice, Tomasz is a dedicated educator whose influence is visible in the growing success of Polish florists on international stages.

‘I like to combine floral art with artistic techniques. In my works, you will often find clay, wax, handmade paper, or other interesting materials, thanks to which my works sometimes resemble sculptures.’

‘Art, travel, and getting to know other cultures inspire me the most. I believe you can find inspiration truly everywhere. As florists, we need to keep our eyes and minds wide open because sometimes these inspirations can come to us in very un expected ways. I sketch a lot. That’s the first stage of every concept for me and sometimes my design on paper undergoes significant evolution before I start bringing them to life.’

‘Recently, during my preparations for the World Championship, I discovered some very interesting materials that give me a lot of joy and satisfaction to work with. For now, I prefer to keep them a secret – I’d like them to surprise during the competition. I enjoy working with plants that impact us with their complete beauty – not only through colour or bloom but also the lines of their stems and the details of their inflorescences.’

‘I’m most proud of the educational project I founded. For several years now, we’ve been educating florists in Poland at various levels. I’m especially proud when they achieve success in both the Polish and international markets. It gives me great joy to see them growing, pushing their boundaries, and winning prestigious awards. Seeing their development is something very rewarding.’

‘Taking part in the World Championship is a huge honour. It’s an exciting op portunity to meet and compete with florists from all around the world. But for me, it’s not only about the final event. The whole journey – all the preparation – has already brought so much satisfaction, joy, and learning. Working with my team, experimenting with materials, planning, discussing potential problems during the competition, all these steps have been incredibly enriching.’

‘I want to surprise with form, material, and my approach to technical solutions. I enjoy finding unusual ways to solve design problems. I hope that my artistic approach will make a lasting impression – not just on the judges, but also on the florists and visitors at the championships.’

‘Organic branches, dried leaves and thorns appeal to me’

Norwegian-born Eilin Melkersen combines a natural, intuitive approach with a commitment to sustainability, giving contemporary floral art a unique voice. Her work is characterized by an organic sensibility, a profound respect for botanical materials, and an understated inventiveness that bridges the gap between tradition and forward-thinking practice. With her experience in sustainable entrepreneurship, she makes a meaningful contribution to the field, both through her craftsmanship and her creative concepts.

‘My signature style is natural, organic, perhaps even a bit rough or messy, as some might describe it. I genuinely enjoy combining various botanical materials, though I’m careful to avoid excessive colour contrasts. Organic branches, dried leaves, and thorns appeal to me deeply, reflecting nature’s authentic beauty and character.’

‘Inspiration comes to me from almost everywhere, but nature particularly captivates me with its organic shapes, lines, and even its decay. My creative process for competitions usually starts with a mind map to explore associations with the given task, followed by simple sketches. I choose a main material or technique to achieve the expression I’m aiming for, then refine through tests and improvements. Typically, I begin with one botanical element in mind, selecting other materials that complement its inherent character to ensure cohesion in the final piece.’

‘Currently, I’m particularly drawn to materials that possess a distinctive personality, such as locally grown summer flowers or mature plants. Working with long stems allows me to fully showcase the unique character of each botanical element. Sustainability is a significant consideration for me, and I continuously explore eco-friendly, innovative methods. Over recent years, I’ve developed reusable, foam-free bases for funerals and designed floral tributes using plants as a base instead of traditional floral foam. For foliage, I favour naturally sourced branches with leaves, Lunaria, Cotinus, bear grass, and straws like Chasmanthium, Briza, or Panicum. Seasonal flowers hold a special charm.’

‘Among recent projects, I am particularly proud of the spiky necklace created for the last Norwegian championship – it demanded extraordinary patience. Additionally, I feel passionate about my foam-free bases for funerals and events, driven by a belief in the necessity of sustainable practices.’

‘Participating in the World Cup is a dream fulfilled. My strongest quality as a floral designer is my ability to perceive and respect the inherent personality of botanical materials, letting the materials guide the design rather than imposing my own will upon them. I can quickly conceive creative solutions, a strength in tasks with surprise materials. My distinctly Scandinavian style, marked by intentional spaces between elements and meticulous attention to composition, will perhaps set my work apart. We’ll see how it unfolds.’

‘Staying true to myself and my strengths’

With a thoughtful and intuitive approach, Franka Roenhors blends versatility with sensitivity in her floral work. Known for her balanced compositions and openness to experimentation, she navigates between seasonality, sustainability, and personal expression. Her designs reflect an ongoing search for originality while remaining firmly rooted in pure aesthetics and craftsmanship.

‘I wouldn’t say I have a very recognisable style. What I do enjoy is working with rounded forms and harmonious colour combi nations. My work is versatile – I love experimenting with different materials, techniques, and colour schemes. Each new creation arises from this exploration, allowing something unique and fresh every time.’

‘Inspiration can come from anywhere. I’m always observant of my surroundings and nowadays frequently browse online for inspiration. I’m especially attentive to shapes, materials, and colours. Even something simple like an outfit someone is wearing can spark an idea. Once an idea takes hold, I initially develop it in my mind, visualising clearly, and then, if possible, I sketch it out on paper.’

‘I prefer to focus on what’s seasonally available. Every season offers something beautiful, and naturally, I have certain seasonal preferences. With techniques, I’m continually exploring – often using familiar methods but experimenting with new materials, colours, or bases. This process challenges me to constantly improve and refine my style, helping me understand better what resonates with me and what doesn’t.’

‘Sustainability plays an important role, especially as a shop owner. In competitions, I genuinely try to remain conscious about my material choices. I dislike buying materials simply for the sake of it – particularly for competitions. Naturally, thorough testing is necessary, but I make sure to reuse materials whenever possible.’

‘I’m especially proud of recent projects that I’ve been able to undertake independently, under my own name. Often my work has been in collaboration with my partner, Hans Zijlstra, or linked to our shared business. Being personally invited as Franka feels incredibly validating – it recognises my individual identity and contributions. I hope many more beautiful projects will follow.’

‘Representing the Netherlands at the World Cup makes me extremely proud – especially since it’s taking place in our own country. Having previously experienced Hans representing the Netherlands at the World Championship in America, it’s truly amazing now to share this experience again, but with reversed roles.’

‘Ultimately, I’ll do my very best, staying true to myself and my strengths. Handling pressure well and maintaining good oversight are qualities I trust, although competition nerves can always surprise me. Most importantly, I’ll be authentically Franka – that’s how I believe I can truly stand out.’

‘Always looking for elements that add movement to my designs’

With an expressive style rooted in Latin American culture, Oscar Vilela balances minimalist elegance with vibrant, cultural influences. His floral arrangements are known for their creative spontaneity and the thoughtful integration of diverse materials, giving each piece both movement and vitality. Oscar’s intuitive ability to capture the spirit of his surroundings uniquely positions him in the world of contemporary floral design.

‘When developing ideas, I integrate my comprehensive technical knowledge with inspiration drawn from my cultural and natural surroundings. This practice ensures that each design acquires a distinct character, reflecting the uniqueness of the environment where I’m working. It’s essential for me to maintain diversity in my materials, always looking for elements that add texture and movement to my designs. At this moment, I am particularly fascinated by combining a variety of floral and non-floral resources, enriching each piece with spontaneity, and capturing my individual essence.’

‘Sustainability naturally aligns with my creative philosophy, as most of the materials I use are sourced from renewable natural resources. Being environmentally conscious is inherently tied to my process and something I deeply value.’

‘Looking back, participating in the 2022 World Cup in Poland at the EIAF exhibition stands out as one of my proudest achievements. It was an incredible expe rience that affirmed my passion and further ignited my dedication to floral design.’

‘Currently, taking part in this World Cup represents the most significant challenge of my career, and I am thrilled and honoured to showcase my floral art on such a prestigious platform. For me, being able to present my vision creatively and innovatively to the established themes, already feels like winning.’

‘My strongest quality as a floral designer lies in my passion for design, expressed through spontaneity and innovative use of both floral and non-floral materials. This spontaneity distinguishes my work, allowing me to authentically capture and convey my vision through every floral composition I create.’