'Working with a rich, wintry palette'

Floral designer Hanneke Frankema, as a native Frisian, loves the winter season very much. 'Creating a winter atmosphere is always a fun challenge. For a distinct winter atmosphere, working with candle wax remains very powerful - it has a beautiful cool sheen and a very wintry look that consumers find very special. By coating substrates of simple Styrofoam shapes (from packaging material) in quiet hours with a layer of candle wax, you can sell quite a lot of it during the Christmas and winter season.'

She thinks sustainability is something to consider more and more. 'Winter for me is also working with 100 percent natural materials. And reusing packaging or residual materials, for example, are very widely applicable. By placing bamboo tubes as water reservoirs on residual materials such as wooden cylinders, for example, you very quickly create slender objects that work powerfully as a group but also attract attention as single-flower objects.'

A peaceful look and cuddliness are also part of winter. 'A wreath of Davallia roots with Gypsophila 'Million Daisy' needs only three white Clematis flowers. But also consider mixing plants and cut flowers. Dried Corokia gives a beautiful gray winter look, Tillandsia matches it in color and appearance. With beautiful Gloriosa, Clematis, Scabiosa, Phalaenopsis, Bromelia and Polianthes tuberosa, a rich, winter palette is then created.'

'Providing ideas and creating a welcoming atmosphere'

Créatrice florale Charlotte Bartholomé cannot let the 10th anniversary of her flower store go unnoticed. 'Such a special moment should be celebrated, a unique opportunity to color the store in party mood and invite customers, friends and suppliers.

For all occasions, the store is transformed into an enchanting experience. For Christmas, too, the entire store should shine and exude a special Christmas atmosphere. 'I am going to decorate a very large Christmas tree anyway. A real one, which will be up to four meters high. Every year I change the color of the decoration. This year I'm going for bronze, brown, gold and a little green, with each corner having its own color. In the center will be a beautiful table decoration with floral arrangements. It's important to give people ideas.'

Charlotte loves the cozy warm atmosphere of Christmas, of making her customers happy. 'Classic shapes like stars and wreaths remain a fixture, but I also like to experiment with new shapes and materials. Besides red and green, pale tones combined with gold and bronze will play an important role this year. And certainly also creations with light.'

Welcome Home: the cheerful, friendly home

From September 4 to 8, 2025 Maison&Objet (M&O) in Paris focused on the theme "Welcome Home": home as a safe haven that we consciously dress up with warmth, humor and imagination. Trendwatcher Aafje Nijman visited both the fair and Paris Design Week and summarized her harvest for florists.

'I showed what I stand for'

Flower stylist Franka Roenhorst (35) finished fifth at the World Cup Floral Art in The Hague in August 2025. As the brand new Dutch champion Floral Art (January 2024), she entered as the Dutch delegate in a field with the world's best. The competition required sharpness, creativity and stamina - and earned her a place in the leading group. In this interview, Franka looks back on the competition, the preparation and the choices she made along the way. How did she stay close to herself, what worked well, and what will she take with her toward her daily work and new plans?

'There are still tremendous opportunities'

After more than two decades at the helm of Smithers-Oasis Benelux, Chris Martens is stepping down as managing director. A great moment for a candid conversation about innovation, sustainability, his love for the flower business and the people who create it.

'Curating down to the smallest detail is essential'

At 's Zomers Flowers - Botanical Warehouse, the Rotterdam company of Michael Swier and René Jongeneel, their world of flowers, objects, fragrances and installations comes together in one spacious store with bindery and a botanical café. 's Zomers has been a household name for more than three decades; on June 3, 2024, they celebrated their 30th anniversary. They started in Van Oldenbarneveltstraat and moved to their current location in De Hofbogen in 2019. The studio organizes and provides decoration projects on location; the store is a daily vibrant place.