Successful entrepreneurs' congress at Plantion: 'Improve your revenue model'

On Tuesday, March 18, 300 florists gathered at Plantion to deepen their knowledge. During the business conference ‘Improve Your Earnings Model’ and subsequent workshops, the focus was on improving returns. Closing speaker Chantal Riedeman emphasized that florists have a unique position: “Flowers and plants truly make people happy.”

Green Sector Trends 2026

Flower Council Holland, in collaboration with Tuinbranche Nederland, iBulb, INretail, and Bureau Nijman + Van Haaster, has developed the Green Sector Trends 2026. These trends respond to the current zeitgeist, in which uncertainty and technological developments, such as artificial intelligence, play an increasingly important role. During a knowledge session on March 18 at the World Horti Center, the trends were presented to over 150 interested parties.

National Action Day puts the profession of florist in the spotlight

Be-Florist, together with all Flemish schools and day training centers for floristry and green decoration, is organizing a National Action Day on Friday, March 21. For the first time, all participating schools are working together across networks on this initiative. Goal: to inspire young people to choose a future in this creative and versatile sector.

New dynamics in the floral industry

The flower market is in full swing. While the number of independent flower shops is decreasing, the total turnover in the sector is actually growing. According to Marco Maasse, director of the Royal Association of Florist Retailers (VBW), this is because consumers continue to buy flowers, albeit through new channels. "Fewer stand-alone shops and companies are jointly realizing more turnover," he says in an article in RetailTrends.

Christian Ulrich's journey to the World Cup Floral Art 2025

In the latest episode of A Path to Floral Mastery, Decorum Plants & Flowers follows Christian Ulrich, a florist from Zug, Switzerland, who is working hard on his career in exclusive floral arrangements. Although he considers himself an underdog among experienced professionals, he does not let that stop him. His background and perseverance make him a striking name in the industry.

March 15, 2025: Tulip Day in Germany

The success of National Tulip Day in Amsterdam – annually on the third Saturday of January – does not go unnoticed abroad. On Saturday, March 15, the first edition of German Tulip Day will take place in Berlin, as the start of spring. Tulpen Promotie Nederland (TPN) is organizing, in collaboration with the Dutch embassy, a large tulip festival on Breitscheidplatz, next to the historic Gedächtniskirche.