National Action Day puts the profession of florist in the spotlight

Be-Florist, together with all Flemish schools and day training centers for floristry and green decoration, is organizing a National Action Day on Friday, March 21. For the first time, all participating schools are working together across networks on this initiative. Goal: to inspire young people to choose a future in this creative and versatile sector.

New dynamics in the floral industry

The flower market is in full swing. While the number of independent flower shops is decreasing, the total turnover in the sector is actually growing. According to Marco Maasse, director of the Royal Association of Florist Retailers (VBW), this is because consumers continue to buy flowers, albeit through new channels. "Fewer stand-alone shops and companies are jointly realizing more turnover," he says in an article in RetailTrends.

Christian Ulrich's journey to the World Cup Floral Art 2025

In the latest episode of A Path to Floral Mastery, Decorum Plants & Flowers follows Christian Ulrich, a florist from Zug, Switzerland, who is working hard on his career in exclusive floral arrangements. Although he considers himself an underdog among experienced professionals, he does not let that stop him. His background and perseverance make him a striking name in the industry.

March 15, 2025: Tulip Day in Germany

The success of National Tulip Day in Amsterdam – annually on the third Saturday of January – does not go unnoticed abroad. On Saturday, March 15, the first edition of German Tulip Day will take place in Berlin, as the start of spring. Tulpen Promotie Nederland (TPN) is organizing, in collaboration with the Dutch embassy, a large tulip festival on Breitscheidplatz, next to the historic Gedächtniskirche.

Flower Council Holland Presents Shopper Research Results

In 2024, Flower Council Holland commissioned an extensive shopper survey in the Netherlands, Germany, France, and the United Kingdom. The study, conducted by Haystack Consulting, provides valuable insights into consumer purchase motivations and shopping preferences.

Bloem & Blad ceases after 46 years

After 46 years, the trade magazine Bloem & Blad will disappear from the market. The publisher has decided to stop because developments in the sector do not offer sufficient perspective to continue the magazine.