Green Sector Trends 2026: How the zeitgeist influences consumer behavior
The world is changing rapidly and becoming increasingly complex. This brings uncertainty, causing consumers to seek security. In the Green Sector Trends 2026, developed by Flower Council Holland, iBulb, INretail, Tuinbranche Nederland, and Bureau Nijman + Van Haaster, we see how this zeitgeist translates into four consumer trends that influence the floriculture sector.
Unexpected Encounter: A surrealistic twist in flowers and plants
The world around us is increasingly dynamic and unpredictable. This translates into the Unexpected Encounter trend, in which contrast, alienation, and experimentation play the leading roles. In this style trend, we see bold combinations that evoke tension and wonder.
Orbit Revive: Retrofuturism in flowers and plants
Technological advancement and nostalgia converge in the Orbit Revive trend. As we prepare for a future with AI and space travel, we also revisit iconic designs from the 1960s, 70s, and 80s. The result is a style in which vintage and futurism reinforce each other.
Intriguing Decor: The Power of Warmth and Color in Floriculture
As the world seems to become increasingly harsh and distant, the need for warmth, softness, and connection grows. Intriguing Decor responds to this need by creating a style that focuses on colorful, homely, and inviting elements.
Nostalgic Lens: Back to craft and romance
In an era where technology and globalization dominate our lives, the need for nostalgia and craftsmanship is growing. Nostalgic Lens harks back to traditional aesthetics and brings a fresh, romantic interpretation of rural domesticity.
SIDAI: Where breeding and photography come together
The meeting between artist Ellen Korth and Peter van de Pol, director of Schoneveld Breeding, resulted in a special exhibition in which two disciplines come together: flower seed breeding and photography. From mutual appreciation for craftsmanship and creativity, the Sidai exhibition arose – Swahili for 'beauty'.
The exhibition shows refined plant portraits, printed on Japanese Kozo-Washi paper. Each portrait is a carefully designed work of art in which the aesthetics of nature are central.