Sustainability is more than just a buzzword

There is no doubt that our sector has come under heavy fire lately in terms of sustainability. At the beginning of October, the news broke: 'Florist's work in France proves fatal: first link between pesticides and child's death demonstrated'. Shortly afterwards, the municipality of Zutphen appeared in the press: 'On the initiative of the Party for the Animals, the municipality no longer gives flowers as gifts because a majority of the municipal council believes they are not sustainable.'

New Beginnings

The floral industry breathed a sigh of relief when Be-Florist, the Belgian trade association, decided to breathe new life into the major flower event in Alden Biesen: New Beginnings was born. Those who could be there enjoyed it. For those who could not be there or want to reminisce, we bring a short review of a first successful edition.

‘My favorite flower is the dandelion’

We meet Gábor Nagy during Férie Florale in the Landcommanderij of Alden Biesen in Belgium, where he is busy preparing for his demonstration. 'I am in Alden Biesen for the first time. But Belgium has a very special place in my heart because I won my first international competition here in 2017, Eurofleurs, the European Championships for Juniors.'

Attractive bare branches

Nowadays, we are swimming in abundance. The range of flowers and plants has become seasonless. A tulip in September and a sunflower in January. Foodies who are sensitive to sustainability question this and seek seasonal connection. This is not so easy in the winter period. It requires an extra eye for the never-decreasing beauty of nature. The beauty of bare branches becomes visible.

'Materials that are pure are always my preference'

Master florist Diny Blom has had her Blomatelier in the heart of Gouda for 33 years. As the daughter of growers and florists, she grew up on the edge of the forests of the Southern Veluwe. 'Nature always appeals to the imagination and is always a source of inspiration. I still remember the large barrel with Icelandic moss in the corridor of the nursery – and my father's secret of adding some salt to it for a clear color. But also the trunks and
pine cones that came from the forest.'

‘Materials that are pure are always my preference. My
nursery-friends in Boskoop also have great Pinus species in addition to beautiful Cryptomeria. They also keep old roots for me. And the Ilex grower keeps the crooked and bent branches especially for me. I always drive away from there super happy with beautiful materials!’

‘The trend I see is a growing appreciation for nature and simplicity, with soft colors such as powder pink, gold, ivory, green and white, but also red, orange, bright pink.’

'Anything that exudes warmth and coziness'

In September, Chantal Post won gold at the Belgian Championships. ‘It was quite a tough competition. As an assistant to Stefan van Berlo, I had already participated in the European Championships in Poland, which in terms of style is really comparable to the Belgian Championships: challenging, exciting and full of positive stress.’

'The best thing about such a competition is the entire creative process - from the creation of the idea to the complete elaboration. I have learned a lot from my own experiments and from the coaching I have enjoyed in preparation. Exchanging ideas and experiences with internationally renowned florists is incredibly enriching, giving you a new and broader vision of the flower world. A chance to enrich my own style, develop myself further and delve even deeper into floral design - which now gives me even more passion for my profession!'

‘Christmas means time for the family. It is cold and dark outside, and then it is important to bring warmth and cosiness into the house. Christmas is also a time of traditions – which have only become more important after Covid. Red and green are more 'in' than ever. And also gold, copper and natural materials:
Everything that radiates warmth and cosiness.’