Optimism, experiment, nature & nostalgia
Visitors to the Trendz spring fair are welcomed by bright, fresh colors, a positive look that instantly makes you happy. There is also room for a return to nature: reeds, pale ceramics, light fabrics, transparent glass bring peace. Materials are reused or are of high quality such as marble and terracotta. On the one hand, you see forms from the ancient world and on the other hand, new technologies such as AI and 3D designs are gaining in importance. These are customer-oriented and therefore also have a sustainable side.
Upcycling, hand-tied bouquets and bridal floristry
On January 14 and 15, the quadrennial final of the NK Floral Art took place at the Trendz trade fair in Gorinchem. The NK final is aligned with the international competition calendar. Through three regional preliminary rounds, which took place in 2022, nine candidates had qualified for the final battle for the prestigious Dutch title.
Meaningful practical lessons make all the difference
Students of the Flower, Green and Styling course at Yuverta mbo Heerlen develop their creativity in the field of floral art and styling during meaningful practical lessons. A special activity was the exploration of the theme of funeral arrangements during a fascinating floral design assignment.
Iris: majestic beauty
Flowers are attributed all kinds of beautiful designations. Some we call humble, sublime, glorious, or admirable, beautiful and lovely. There is one that we can rightly call majestic: the iris. Her beauty impressed kings and artists and is thus deeply rooted in our culture
'Longing for the next lesson as one longs for delicious food'
The Japanese-Canadian floral designer Hitomi Gilliam calls herself an 'open source floral educator'. She wants to share all the knowledge and skills she has with others who are interested. She lives on Bowen Island, near Vancouver, Canada, but travels the world to teach, both in person and virtually. 'Education must be exciting to follow.'
'I shifted up a gear for the final'
On January 15, Franka Roenhorst won the Dutch Floral Art Championship. Together with her partner Hans Zijlstra, she owns flower shop Bloemstylist Hans Zijlstra in Groningen. Franka is also the Dutch candidate for the World Floral Art Championship in 2025. Reason enough for an interview with the new Dutch Floral Art Champion!