'In my spacious garden I grow lots of flowers and plants'
Master florist Birgit Davids-Schuurman owns a vocational flower school for adults, Floral Academy, in Ede. ‘I teach students who want to deepen or (further) develop their skills as florists. Summer means a slightly quieter time for me, spending a lot of time outside in the garden, enjoying family and friends.’
‘In my own spacious garden, I grow many flowers and plants that are suitable for floral work. In the summer, there are many types of flowers available. I also love to go through the garden with my knife and collect all kinds of materials for a summer bouquet or arrangement.’
‘My floral work is characterized by versatility; I love variety: sometimes very minimalist and sleek, then natural, excessive kitsch, or classic. In terms of color, I often opt for ton-sur-ton, although I can certainly appreciate a colorful creation.’
'I love summer the most anyway'
Freelance floral stylist Fiona Konings has been mainly active in events since 2002. ‘In addition to performing floral styling, I also started taking photographs.’
‘I mainly get my inspiration from nature. But, and I realize that now: I actually get inspiration from almost everything around me. I like to combine my love for nature, flowers, and butterflies in my photos. The arrangement with the roses, for example, would be a beautiful setting for an inspiring photo shoot!’
'Although I can really enjoy all seasons, I still love summer the most. The outdoor life, the long evenings, the cheerful people, the warmth. In the summer you can literally recharge yourself. And of course, the sunflower cannot be missing from a summer theme!'
Pure Summer
After the long rainy winter and late spring, the arrival of summer is perhaps even more welcome than other years. And how nice it is then that the flower trade can give full expression to that with a great assortment of summer flowers.
Optimism, experiment, nature & nostalgia
Visitors to the Trendz spring fair are welcomed by bright, fresh colors, a positive look that instantly makes you happy. There is also room for a return to nature: reeds, pale ceramics, light fabrics, transparent glass bring peace. Materials are reused or are of high quality such as marble and terracotta. On the one hand, you see forms from the ancient world and on the other hand, new technologies such as AI and 3D designs are gaining in importance. These are customer-oriented and therefore also have a sustainable side.
Upcycling, hand-tied bouquets and bridal floristry
On January 14 and 15, the quadrennial final of the NK Floral Art took place at the Trendz trade fair in Gorinchem. The NK final is aligned with the international competition calendar. Through three regional preliminary rounds, which took place in 2022, nine candidates had qualified for the final battle for the prestigious Dutch title.
Meaningful practical lessons make all the difference
Students of the Flower, Green and Styling course at Yuverta mbo Heerlen develop their creativity in the field of floral art and styling during meaningful practical lessons. A special activity was the exploration of the theme of funeral arrangements during a fascinating floral design assignment.