Reap the rewards of your sustainability efforts

Florists would like to make sustainable choices; green is in their hearts. But how do you do that in a well-substantiated way? We asked Sanne Bruil of VBW about developments in the field of sustainability in the industry.
Spoga+gafa 2025 starts on Tuesday

From 2025, spoga+gafa will change its schedule, with the trade fair in Cologne no longer starting on Sunday but on Tuesday and ending on Thursday. The garden and BBQ trade fair is responding to the wishes of the industry. By starting on Tuesday, participants can better prepare for the fair and optimize their arrival.
One clear voice for the floriculture sector

Flowers connect people and offer comfort, plants add greenery to our living environment and contribute to our mental and physical well-being. Sustainability is an essential condition for the future of the sector. The floriculture sector is therefore fully committed to making the chain more sustainable, from breeder and grower to trade, retail and retailer. The Dutch greenhouse horticulture sector aims to be climate neutral by 2040, and growers and traders have also made agreements on 100% sustainability certification in 2027. The many steps taken by the sector are not always sufficiently reflected in media reports. That is why industry organizations will make these heard from a clear sector voice.
The approach is as follows. Firstly, through the Groene Kracht Vooruit campaign and through the activities of Flower Council Holland (BBH). Furthermore, industry organizations have started a joint communication approach to present a more unified message to the media regarding the future of floriculture. It is important to remember that the attitude and behavior of all entrepreneurs in the sector ultimately determine the reputation of the floriculture sector.
Silk-ka presents the new Chapter Two 2025 collection at Ambiente!

Silk-ka, a leader in high-end artificial flowers, proudly unveils its latest Chapter Two 2025 collection at the prestigious Ambiente trade fair in Frankfurt, taking place from February 7-11, 2025. This offering embodies Silk-ka’s unwavering commitment to original craftsmanship and the elegance of Dutch design, creating enchanting, nature-inspired atmospheres for diverse interiors.
These are the best-smelling flowers for the home

How to bring spring indoors.
Shake off the last bit of winter sleep, lift your nose and be surprised by the sweetest scents and aromas. It is spring, the season in which everything grows, blooms and, above all, smells wonderful. Be surprised by the fresh scents outside, or bring spring into your home with the most fragrant flowers.
Klaver Flowers takes a further step in responsible entrepreneurship

Klaver Flowers will start 2025 as a fully FSI-compliant company. The nursery in Wondo Tika, Ethiopia, has not only renewed its MPS-ABC certification, but has also achieved the EHPEA Code of Practice Silver, which is benchmarked with Global GAP. These milestones highlight Klaver Flowers’ commitment to sustainable cultivation, environmental friendliness and good working conditions.