For florists, this presents an interesting story. Consumers are increasingly asking questions about the origin of flowers and how they are grown. Anyone who can explain how a lily is grown adds extra value to the product.
Natural Resistance
A disease-resistant lily is naturally more resistant to diseases and pests. As a result, fewer interventions are needed during cultivation, and production can be more sustainable. This process begins long before the flower reaches the store. Breeders select new varieties based on traits such as quality, shelf life, and natural resistance. Bulb growers propagate these varieties, after which growers test them under real-world conditions.
One such grower is Bredefleur. The company works with new varieties on a daily basis and shares its practical experience with breeders and bulb growers. In this way, it is constantly working to develop lilies that not only meet market demands but are also ready for the future.
Research also plays an important role in this process. New techniques make it possible to select promising young plants at an early stage. As a result, strong varieties can be developed more quickly. This is achieved through natural breeding and selection; genetic modification is not involved.
’s Close Collaboration According to FM Group, the disease-resistant lily can only be achieved through close collaboration across the entire supply chain. Breeders, researchers, bulb growers, growers, and retailers share knowledge and experiences to continuously improve the quality of the product. This collaboration ensures that florists ultimately have access to an assortment that is not only distinctive in appearance but also carries a compelling story.
It is precisely that story that can make all the difference in the store. Behind every lily lie years of research, craftsmanship, and collaboration. Anyone who knows that story sees the flower in a different light and can also share that knowledge with the customer.
Discover the disease-resistant lily
Together with growers, researchers, and supply chain partners, FM Group produced an extensive three-part series on the development of the disease-resistant lily. In the series, bulb grower Gert Seubring, Levi Evers of Bredefleur Nursery, and researcher Paul Ruigrok of Wageningen University & Research, among others, explain how the lily of the future is being developed. Scan the QR code and read the full articles on the Circles knowledge platform.
