In Full Bloom: The Floral Identity of The Dorchester

At London’s The Dorchester hotel, flowers are not just “the finishing touch.” From the monumental vases along The Promenade to the bouquets in the hotel rooms, the floral arrangements are woven into the hotel’s visual identity. The man who shapes this identity is Phil Hammond. He joined The Dorchester at the age of 22 and, two years later, became the youngest designer florist the hotel had ever hired.