The Royal Association of Florist Retailers (VBW) has been supporting Dutch florists for over 100 years. The association offers various services to its members. These include legal advice, vocational training, and networking meetings. In addition, the VBW represents the interests of florists with government and other parties.

Members also benefit from discounts on insurance and regularly receive relevant industry information. In 2025, all members will receive a free print subscription to DPK Floral Magazine, which they can upgrade to Premium at a reduced rate.

The VBW focuses on supporting florists in their daily operations and future developments in the industry. Membership provides access to knowledge, support, and benefits for florists.