The Royal Association of Florist Shopkeepers (VBW) has supported Dutch florists for more than 100 years. The association offers various services to its members. These include legal advice, professional training and network meetings. In addition, the VBW represents florists' interests to government and other parties.

Members also benefit from discounts on insurance and regularly receive relevant trade information. In 2025, all members will receive a free print subscription to DPK Floral Magazine that they can upgrade to Premium at a reduced rate.

The VBW focuses on supporting florists in day-to-day operations and future developments in the industry. Membership provides access to knowledge, support and benefits for florists.