The Royal Association of Florist Retailers (VBW) has been supporting Dutch florists for over 100 years. The association offers various services to its members. These include legal advice, vocational training, and networking meetings. In addition, the VBW represents the interests of florists with government and other parties.
Members also benefit from discounts on insurance and regularly receive relevant industry information. In 2025, all members will receive a free print subscription to DPK Floral Magazine, which they can upgrade to Premium at a reduced rate.
The VBW focuses on supporting florists in their daily operations and future developments in the industry. Membership provides access to knowledge, support, and benefits for florists.
From August 28 to 31, the World Forum in The Hague will be buzzing with creativity and passion ...
Participants of the World Cup Floral Art 2025 announced
From August 28th to 31st, the World Forum in The Hague will be the stage for the World Cup …
Successful entrepreneurs' congress at Plantion: 'Improve your revenue model'
On Tuesday, March 18, 300 florists gathered at Plantion to deepen their knowledge. During the business conference...
New dynamics in the floral industry
The flower market is in full swing. While the number of independent flower shops is decreasing, the total turnover in the ...
Plantion and VBW present the Bloem-o-maatÂ
More and more florists are looking for ways to expand their sales opportunities. With this innovative vending machine, the Bloem-o-maat, …
Celebrate Spring: knowledge and inspiration event for florists
On Tuesday, March 18, Plantion, VBW, Smithers-Oasis, and Groothandelscentrum Plantion are organizing the Vier de Lente (Celebrate Spring) event. The program...
