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DPK Floral magazine

Specials

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Winter Challenge

To move from the colorful fall to winter is a different mindset for many people. Not that the colors completely disappear from the landscape, but it's all a bit more subtle and monochromatic. For florists, especially those who want to work more sustainably, that can be a challenge. Getting into the shell of nature, the bare branches with larch or pine cones, the evergreen greenery, mosses and dried tendrils - it takes some adjusting.

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Luxury in harmony with nature

In the theme Luxury in harmony with nature, connection with nature plays a leading role. The arrangers have chosen mostly traditional techniques and natural materials. The appearance is that of grandeur and exclusivity. Festive yet understated. Serene but also cozy and warm.

Articles

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'My favorite flower is the dandelion'

We meet Gábor Nagy during Féerie Florale at the Land Commandery of Alden Biesen in Belgium where he is busy preparing his demonstration. 'I am in Alden Biesen for the first time. But Belgium has a very special place in my heart because I won my first international competition here in 2017, Eurofleurs, the European junior championships.'

Féérie Florale 2024, Château d'Alden Biesen, Bilzen, 28/09/20
New Beginnings

The flower world breathed a sigh of relief when Be-Florist, the Belgian trade association decided to revive the grand flower event in Alden Biesen: New Beginnings was born. Those who were able to attend enjoyed it. For those who could not be there or want to reminisce, we bring you a brief review of a first successful edition.

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Attractive bare branches

These days we swim in abundance. The assortment of flowers and plants has become seasonless. A tulip in September and a sunflower in January. Gourmets sensitive to sustainability question this and seek seasonal connection. In the winter season, this is not so easy. It requires an extra eye for nature's never-ending beauty. The beauty of bare branches comes into view in the process.

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Sustainability is more than a buzzword

There is no doubt that our sector has recently come under fire in terms of sustainability. At the beginning of October the report came out: 'Work of florist in France proves deadly: link between pesticides and death of child demonstrated for the first time'. A little later the municipality of Zutphen was in the press: "On the initiative of the Party for the Animals, the municipality no longer gives flowers as gifts because, according to a majority of the city council, they are not sustainable.

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Learning how to think creatively and sustainably

At the new school location in Roermond, Yuverta's YU event took place on Wednesday, October 9. This event not only marked the launch of the secondary vocational course Flower, Green and Styling at this location, but also the special cooperation between education and business. The sustainable school building and inspiring activities symbolize the future of vocational education, with the students at the center.

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Thriving cultural exchange

In October 2024, four students from Lentiz mbo Oostland and Lentiz mbo Westland, along with teachers Anja Olijhoek and Karin Pasman, traveled to China for a special study tour. The trip, organized in cooperation with the China Urban Agriculture Vocational Education Group, was a unique opportunity for both students and teachers to learn about Chinese floral art and educational structures. In addition, the students participated in an international floral art competition, where they were able to compete with their Chinese peers. It became a learning experience full of cultural exchange, new techniques and unforgettable moments.

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Porcelain Christmas at Chenonceau Castle

In the heart of Paris, we meet master florist Jean-François Boucher-Odent in Bernardaud's china store. Jean-François has been the floral scenographer of the extraordinary French Loire castle of Chenonceau, built over the waters of the Cher River and renowned for its magnificent gardens, for more than a decade.

Photo studio Gerard-Jan Vlekke / Fotovak
Winter Wonders

From the square outside, atmospheric lighting can be seen through the large windows of the Great or Lebuinus Church in Deventer on Nov. 13. Inside, the church appears transformed into an intimate festive venue for the Floral Event Winter Wonders. Two stages are connected by a catwalk and form the stage for the three floral designers who, at the invitation of the event team, provide a number of demos of stunningly beautiful arrangements in winter atmospheres. All this for the inspiration of the florists who came in large numbers.

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Optimism and connection with nature
While florists are currently still busy preparing for Christmas 2024, Messe Frankfurt is already presenting Christmasworld and Ambiente Trends 25+. These trends for the 2025 holiday season revolve around responsibility, connectedness and optimism. The three themes come together in new designs, natural materials and colors close to nature.
Blooming Inspirations, Inge Quint
Green and flowers as a lifestyle

Already upon entering, visitors encounter the pleasantly convivial atmosphere of the Trade Fair Aalsmeer. The beautiful presentations of plants and flowers gives substance to the trade. Not that there are a lot of innovations to see, but all in all it gives a very good and pleasant impression of the versatility and strength of Dutch ornamental plant cultivation.

Designers in this edition

Marion Hanenbergh

'Back to the simplicity of nature'

Freelance florist Marion Hanenbergh has quite a track record. In the 80s, 90s she had a ...

Rosanne Geerdink

'At procurement, I am already thinking of beautiful applications'

Florist Rosanne Geerdink started training in AD Floristry at the Aeres University of Applied Sciences in ...

Marijke Geerdink

'A little nod to color'

Florist Marijke Geerdink, after working freelance for a long time, has had her own business Floral ...

Diny Blom

'Materials that are pure are always my preference'

Master florist Diny Blom has had her Blomatelier in the heart of Gouda for 33 years. As a grower and florist's daughter, she grew ...

Charlotte Post

'Anything that exudes warmth and coziness'

In September, Chantal Post took gold at the Belgian championships. 'It was quite a tough competition. As an assistant ...

Sören van Laer

'A little exoticism should not be missing'

Sören Van Laer won Belgium's First Mastery Competition in September, making him henceforth First Florist of ...

Hanneke_Frankema

'Always keep your eyes open'

Floral designer Hanneke Frankema likes to make her own substrates and, if possible, make them several times ...

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