Sur/Reality, in search of new creative horizons
Since 1994, the Maison&Objet trade fair in Paris has brought together the international community of decoration, design, and lifestyle. It has since become a tradition to present the social trends in our society in style rooms or concept stores illustrated with the products of the exhibitors, together with the trend agencies Elisabeth Leriche and François Delclaux.
‘Every creation tells a unique story’
In 2021, during an internship with Hanneke Frankema in the Netherlands, Claudia Tararache participates in an online competition with a floral dress. She immediately catches our attention. A year later, she wins another prize at Fleuramour in Alden Biesen with a special bridal bouquet.
‘I like to put my creativity to the test’
Chantal Post loves the different aspects of the profession: a flower shop, decorating events, and sharing knowledge through workshops and demonstrations. With an undeniable passion for the profession, she has worked her way to the top in the Belgian floristry community. Last year, she crowned herself Belgian champion and will soon represent her country at the World Championships in The Hague. What drives her? How is she preparing for this prestigious competition?
Trendz 2025: Inspiration and attention to sustainability
From 12 to 14 January, the Trendz trade fair took place in Gorinchem. This also marked the kick-off of the inspiration and purchasing season for spring, the first trend fair of the year.
Porcelain Christmas in Chenonceau Castle
In the heart of Paris, we meet master binder Jean-François Boucher-Odent in the Bernardaud porcelain shop. Jean-François has been the floral scenographer of the special French Loire castle Chenonceau for more than ten years, which is built over the water of the river Cher and is famous for its beautiful gardens.
Sustainability is more than just a buzzword
There is no doubt that our sector has come under heavy fire lately in terms of sustainability. At the beginning of October, the news broke: 'Florist's work in France proves fatal: first link between pesticides and child's death demonstrated'. Shortly afterwards, the municipality of Zutphen appeared in the press: 'On the initiative of the Party for the Animals, the municipality no longer gives flowers as gifts because a majority of the municipal council believes they are not sustainable.'