‘My work is often quite feminine’
French florist Charline Pritscaloff expresses her passion for her profession in various ways. She has owned two flower shops for years, won prestigious awards, and holds various volunteer positions within the sector. Where does she find her inspiration? And how does she view developments within the sector?
‘Giving flowers is like passing on a little magic.’
Atelier Sören Van Laer We know Sören Van Laer from his participation in national and international competitions, from demonstrations on stage at IPM Essen or Fleuramour, and from his creative contributions to DPK Floral Magazine. But together with his French partner, master florist Aymeric Chaouche, he has also been running a thriving flower shop for five years […]
Sur/Reality, in search of new creative horizons
Since 1994, the Maison&Objet trade fair in Paris has brought together the international community of decoration, design, and lifestyle. It has since become a tradition to present the social trends in our society in style rooms or concept stores illustrated with the products of the exhibitors, together with the trend agencies Elisabeth Leriche and François Delclaux.
‘Every creation tells a unique story’
In 2021, during an internship with Hanneke Frankema in the Netherlands, Claudia Tararache participates in an online competition with a floral dress. She immediately catches our attention. A year later, she wins another prize at Fleuramour in Alden Biesen with a special bridal bouquet.
‘I like to put my creativity to the test’
Chantal Post loves the different aspects of the profession: a flower shop, decorating events, and sharing knowledge through workshops and demonstrations. With an undeniable passion for the profession, she has worked her way to the top in the Belgian floristry community. Last year, she crowned herself Belgian champion and will soon represent her country at the World Championships in The Hague. What drives her? How is she preparing for this prestigious competition?
Trendz 2025: Inspiration and attention to sustainability
From 12 to 14 January, the Trendz trade fair took place in Gorinchem. This also marked the kick-off of the inspiration and purchasing season for spring, the first trend fair of the year.