Sur/Reality, in search of new creative horizons

Since 1994, trade fair Maison&Objet in Paris has brought together the international community of decoration, design and lifestyle. It has since become a tradition to present, together with the trend agencies Elisabeth Leriche and François Delclaux, the social trends in our society in style rooms or concept stores illustrated with the products of the exhibitors.

'Each creation tells a unique story'

Claudia Tararache takes part in an online competition in 2021, during an internship with Hanneke Frankema in the Netherlands, wearing a floral floral dress. She immediately catches our attention. A year later, she wins another prize during Fleuramour in Alden Biesen with a special bridal bouquet.

'I like to put my creativity to the test'

Chantal Post loves the different aspects of the profession: running a floral business, decorating events and sharing knowledge through workshops and demonstrations. With an undeniable passion for the profession, she has worked her way to the top in the Belgian florist community. Last year she crowned herself Belgian champion and soon she may represent her country at the World Championships in The Hague. What drives her? How is she preparing for this prestigious competition?

Trendz 2025: Inspiration and focus on sustainability

From January 12 to 14, trade fair Trendz took place in Gorinchem. This was also the kickoff of the inspiration and purchasing season for spring, the first trend fair of the year.

Porcelain Christmas at Chenonceau Castle

In the heart of Paris, we meet master florist Jean-François Boucher-Odent in Bernardaud's china store. Jean-François has been the floral scenographer of the extraordinary French Loire castle of Chenonceau, built over the waters of the Cher River and renowned for its magnificent gardens, for more than a decade.

Sustainability is more than a buzzword

There is no doubt that our sector has recently come under fire in terms of sustainability. At the beginning of October the report came out: 'Work of florist in France proves deadly: link between pesticides and death of child demonstrated for the first time'. A little later the municipality of Zutphen was in the press: "On the initiative of the Party for the Animals, the municipality no longer gives flowers as gifts because, according to a majority of the city council, they are not sustainable.