'A little nod to color'

Florist Marijke Geerdink has had her own business Floral Queen floral stylists in Goor for eight years after working as a freelancer for a long time. 'We work with a team of true lovers of flowers which makes us constantly innovative and always trying to inspire the customer with new materials.'

'In our flower business there is an increasing demand for sustainability. People are willing to pay more, but they have to be able to
longer. So more durable arrangements and vases and pots that are timeless.'

'I work together with my sister Rosanne and in the evening we regularly app each other with new inspiration. For the winter theme we found inspiration from fellow arrangers from the Scandinavian countries where it is really winter - and you also find the real winter materials. Winter for me means: cold, icy, austere nature, candles, wood, pine cones, animals in the forest. The use of soft materials also appeals and flower bulbs - which already refer to spring.'

'We usually work very colorfully so it is quite a challenge to create beautiful arrangements with the sober winter materials. Hence also in the arrangements a little nod to color.'

The power of print and online

The leaves are off the trees and the cold has steadily crept into our bones: winter has arrived and with it, the run-up to Christmas has also really started. A busy time for florists - with hopefully lots of sales. Although consumers seem to be keeping a tight rein on their purses, they also want a warm and cozy home that is inviting.


In terms of inspiration, our team of floral designers for this edition has, on the one hand, given shape to the beauty that winter can offer us. On the other hand, the theme of the Christmas special is Luxury in harmony with nature. For this, the arrangers have mostly chosen artisanal techniques and natural materials, resulting in festive arrangements that are also subdued.

We have not been idle at the DPK Floral Magazine and our new website dpkfloralmagazine.com will go online in January. Here readers can now read the magazine digitally and in several languages. An important step towards further internationalization and strengthening the magazine as a source of inspiration and professional knowledge. From now on, the latest news can be found on the website, hot off the press and in extensive form.

Above all, we believe in the power of print. Our print edition therefore remains a unique medium for inspiring arrangements, opinions and reports. But the plus is that with the speed and possibilities of the website we can offer you as subscribers even more inspiration and information.

Another happy fact: DPK Floral Magazine is media partner of the World Cup Floral Art that will take place August 28-31 in The Hague. This not only means that we will regularly cover the event in the run-up to the World Cup, but also that, in cooperation with the VBW, we will publish the official World Cup Magazine. This extra English-language edition of DPK Floral Magazine is free for all visitors to the World Cup Floral Art. And then, of course, to be read on our new website dpkfloralmagazine.com.

On behalf of the entire team of DPK Floral Magazine Magazine, I wish you a very Merry Christmas and a successful New Year - with plenty of new opportunities.

Anita Meuleman,

Editor-in-Chief

Green and flowers as a lifestyle

Already upon entering, visitors encounter the pleasantly convivial atmosphere of the Trade Fair Aalsmeer. The beautiful presentations of plants and flowers gives substance to the trade. Not that there are a lot of innovations to see, but all in all it gives a very good and pleasant impression of the versatility and strength of Dutch ornamental plant cultivation.

Winter Wonders

From the square outside, atmospheric lighting can be seen through the large windows of the Great or Lebuinus Church in Deventer on Nov. 13. Inside, the church appears transformed into an intimate festive venue for the Floral Event Winter Wonders. Two stages are connected by a catwalk and form the stage for the three floral designers who, at the invitation of the event team, provide a number of demos of stunningly beautiful arrangements in winter atmospheres. All this for the inspiration of the florists who came in large numbers.

Optimism and connection with nature

While florists are currently still busy preparing for Christmas 2024, Messe Frankfurt is already presenting Christmasworld and Ambiente Trends 25+. These trends for the 2025 holiday season revolve around responsibility, connectedness and optimism. The three themes come together in new designs, natural materials and colors close to nature.

Vertical herb garden

All the fresh herbs on hand in your outdoor kitchen! This "organizer" is partially made from recycled denim fabric. The pockets are filled with basil, fennel, dill, rosemary and lettuce, among others. The white jasmine vines are decoratively incorporated and add a nice summer sparkle.